Director, Omnichannel Digital Marketing
Kiniksa Pharmaceuticals
4 months ago
Remote friendly (Lexington, MA)
United States
$230,000 - $240,000 USD yearly
Marketing
Responsibilities:
- Plan development of campaign journeys for target segments in partnership with brand marketing, defining data and capability requirements and ensuring execution feasibility.
- Use deep understanding of customer behaviors, needs, and preferences to inform and refine engagement plans, including audience development, targeting, channel selection, and campaign orchestration.
- Support strategic initiatives such as persona development, segmentation, and patient services strategies to enable personalized engagement at scale.
- Define, document, and implement operational best practices for tactic development through owned channels (e.g., web, email), cross-channel campaign management, and required capabilities for campaign execution.
- Own day-to-day operations for owned channels, including maintaining a content calendar, to ensure visibility and coordination of HCP and patient activities.
- Coordinate seamless execution of omnichannel programs with cross-functional partners.
- Collaborate with creative/media agencies and brand marketers to coordinate content development and internal capabilities for campaign delivery.
- Define KPIs and metrics to measure impact of digital channels and omnichannel initiatives for HCP and patient campaigns.
- Establish a learning agenda to test, optimize, and iterate on campaign performance and channel effectiveness.
- Continuously monitor and optimize digital channels, media spend/media channel mix, and omnichannel campaigns to achieve marketing objectives.
- Partner with Commercial Operations and IT to build and maintain reporting dashboards for real-time/near-time tracking of channel and campaign performance.
Qualifications & Experience:
- BS degree; MBA or advanced degree preferred.
- 10+ years of experience in digital marketing, omnichannel marketing, or operations; life sciences/healthcare industry experience preferred.
- Proven track record planning and executing omnichannel marketing campaigns using data-driven thinking, experimentation, customer centricity, and operational excellence.
- Deep understanding of digital marketing channels (SEO, SEM, social, email, content marketing, paid media), UX, and digital performance measurement.
- Ambition to learn more about rare disease marketing.
- Demonstrated ability to independently drive projects to completion.
- Strong curiosity, collaboration, empathy, problem-solving, analytical and presentation skills.
- Ability to champion change and innovative thinking.
- Excellent organizational skills and ability to multitask in a fast-paced environment with changing priorities.
Required/Preferred Skills (implied by the role):
- Omnichannel campaign planning and operations; owned-channel and cross-channel management.
- Analytics and reporting (KPI definition, learning agenda, dashboarding).
- Cross-functional collaboration with brand marketing, commercial operations, and IT.
Benefits (explicitly stated):
- The expected salary range for Director, Omnichannel Digital Marketing is $230,000 - $240,000 annually.
- Salary is commensurate with experience.
Application instructions (explicitly stated):
- Please contact us to request accommodation.
- Plan development of campaign journeys for target segments in partnership with brand marketing, defining data and capability requirements and ensuring execution feasibility.
- Use deep understanding of customer behaviors, needs, and preferences to inform and refine engagement plans, including audience development, targeting, channel selection, and campaign orchestration.
- Support strategic initiatives such as persona development, segmentation, and patient services strategies to enable personalized engagement at scale.
- Define, document, and implement operational best practices for tactic development through owned channels (e.g., web, email), cross-channel campaign management, and required capabilities for campaign execution.
- Own day-to-day operations for owned channels, including maintaining a content calendar, to ensure visibility and coordination of HCP and patient activities.
- Coordinate seamless execution of omnichannel programs with cross-functional partners.
- Collaborate with creative/media agencies and brand marketers to coordinate content development and internal capabilities for campaign delivery.
- Define KPIs and metrics to measure impact of digital channels and omnichannel initiatives for HCP and patient campaigns.
- Establish a learning agenda to test, optimize, and iterate on campaign performance and channel effectiveness.
- Continuously monitor and optimize digital channels, media spend/media channel mix, and omnichannel campaigns to achieve marketing objectives.
- Partner with Commercial Operations and IT to build and maintain reporting dashboards for real-time/near-time tracking of channel and campaign performance.
Qualifications & Experience:
- BS degree; MBA or advanced degree preferred.
- 10+ years of experience in digital marketing, omnichannel marketing, or operations; life sciences/healthcare industry experience preferred.
- Proven track record planning and executing omnichannel marketing campaigns using data-driven thinking, experimentation, customer centricity, and operational excellence.
- Deep understanding of digital marketing channels (SEO, SEM, social, email, content marketing, paid media), UX, and digital performance measurement.
- Ambition to learn more about rare disease marketing.
- Demonstrated ability to independently drive projects to completion.
- Strong curiosity, collaboration, empathy, problem-solving, analytical and presentation skills.
- Ability to champion change and innovative thinking.
- Excellent organizational skills and ability to multitask in a fast-paced environment with changing priorities.
Required/Preferred Skills (implied by the role):
- Omnichannel campaign planning and operations; owned-channel and cross-channel management.
- Analytics and reporting (KPI definition, learning agenda, dashboarding).
- Cross-functional collaboration with brand marketing, commercial operations, and IT.
Benefits (explicitly stated):
- The expected salary range for Director, Omnichannel Digital Marketing is $230,000 - $240,000 annually.
- Salary is commensurate with experience.
Application instructions (explicitly stated):
- Please contact us to request accommodation.