Director, Omnichannel Analytics

Role: Strategic Director of Omnichannel Analytics leading measurement and optimization of digital and promotional initiatives in rare disease biopharma. Responsibilities: develop and execute analytics strategy across HCP and patient channels, analyze customer behavior and engagement, lead end-to-end performance measurement, apply advanced analytics and testing, and oversee data integration and technology tools. Collaborate closely with Marketing, Commercial Analytics, and external partners to inform channel investments, customer targeting, and campaign optimization. Build and guide a high-performing analytics team, focusing on multi-channel mix modeling, attribution, and AI-driven personalization. Requirements: Bachelor’s in a quantitative field with 8+ years in digital/omnichannel analytics, preferably within pharma or biotech, with experience in rare disease or targeted therapeutics. Proficiency in statistical tools (SQL, R, Python), customer journey analytics, CRM systems like Veeva, and digital marketing platforms required. Strong stakeholder influence and communication skills are essential. HighValue: rare disease focus, highly targeted patient populations, digital and omnichannel measurement expertise, advanced analytics & AI application, hybrid work in SF/Palo Alto. Collaboration with cross-functional teams and external partners integral to success.