Director of Product Marketing - Caris Clarity

Role Summary

The Director of Product Marketing – Caris Clarity is responsible for developing and executing the end-to-end marketing strategy for Caris Clarity, driving product adoption, awareness, and advocacy. This role blends strategic market planning with hands-on execution, translating complex scientific information into messaging that resonates with oncologists, hematologists, pathologists, and healthcare decision-makers. The role leads brand-building, commercial enablement, and KOL relationships, ensuring market insights inform product positioning and growth strategy.

Responsibilities

• Strategic Planning & Market Insights:
  • Develop and own the integrated marketing strategy for Caris Clarity to achieve brand, revenue, and adoption goals.
  • Conduct deep market and competitive analysis to identify growth opportunities, customer needs, payer dynamics, and emerging trends in myeloid malignancy diagnostics.
  • Partner with Product Management, Medical Affairs, and Commercial Strategy to align marketing plans with clinical data releases, product updates, and pipeline priorities.
• Brand Positioning & Messaging:
  • Create compelling, clinically accurate messaging that differentiates Caris Clarity from competitors and positions Caris as a leader in oncology LDT innovation.
  • Ensure messaging consistency across channels, campaigns, and audiences.
  • Oversee development of impactful marketing materials—including brochures, sales aids, white papers, videos, website content, and digital campaigns.
• KOL Engagement & Advocacy Development:
  • Identify, cultivate, and manage relationships with key opinion leaders in hematology and oncology.
  • Plan and execute advisory boards, symposia, and scientific exchange events to support education and advocacy.
  • Leverage KOL networks for peer-to-peer education, conference presentations, and publications.
• Commercial Enablement & Events:
  • Partner with Sales to deliver effective training, tools, and campaigns to support customer engagement.
  • Lead Caris’ ChromoSeq presence at key industry conferences, including booth strategy, speaker programs, and scientific sessions.
• Performance Measurement & Optimization:
  • Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
  • Apply data-driven insights to refine targeting, messaging, and resource allocation.

Qualifications

• Required: 5+ years of marketing experience in the life sciences industry, with 3+ years in oncology diagnostics or molecular testing.
• Required: Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.
• Required: Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Required: Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Required: Track record of KOL relationship development and advocacy program execution.
• Required: Strong project management and cross-functional leadership skills in a fast-paced environment.
• Preferred: Advanced degree (MBA, MS, or PhD) preferred.

Education

• Bachelor’s Degree in Marketing, Life Sciences, or related field.

Additional Requirements

• Excellent written, verbal, and presentation skills.
• This position requires periodic travel and some evenings, weekends and/or holidays.
• Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
• At times may be required to work weekends/holidays.