Director of Product Marketing - Caris ChromoSeq

Role Summary

The Director of Product Marketing – Caris ChromoSeq will be responsible for developing and executing the end-to-end marketing strategy for ChromoSeq, driving product adoption, awareness, and advocacy. This position blends strategic market planning with hands-on execution, requiring the ability to translate complex scientific information into compelling, differentiated messaging that resonates with oncologists, hematologists, pathologists, and healthcare decision-makers. This role will serve as a visible leader in building the brand, supporting commercial teams, cultivating KOL relationships, and ensuring that market insights inform product positioning and growth strategy.

Responsibilities

• Develop and own the integrated marketing strategy for ChromoSeq to achieve brand, revenue, and adoption goals.
• Conduct deep market and competitive analysis to identify growth opportunities, customer needs, payer dynamics, and emerging trends in myeloid malignancy diagnostics.
• Partner with Product Management, Medical Affairs, and Commercial Strategy to align marketing plans with clinical data releases, product updates, and pipeline priorities.

Brand Positioning & Messaging

• Create compelling, clinically accurate messaging that differentiates ChromoSeq from competitors and positions Caris as a leader in oncology LDT innovation.
• Ensure messaging consistency across channels, campaigns, and audiences.
• Oversee development of impactful marketing materials—including brochures, sales aids, white papers, videos, website content, and digital campaigns.

KOL Engagement & Advocacy Development

• Identify, cultivate, and manage relationships with key opinion leaders in hematology and oncology.
• Plan and execute advisory boards, symposia, and scientific exchange events to support education and advocacy.
• Leverage KOL networks for peer-to-peer education, conference presentations, and publications.

Commercial Enablement & Events

• Partner with Sales to deliver effective training, tools, and campaigns to support customer engagement.
• Lead Caris’ ChromoSeq presence at key industry conferences, including booth strategy, speaker programs, and scientific sessions.

Performance Measurement & Optimization

• Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
• Apply data-driven insights to refine targeting, messaging, and resource allocation.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, or related field.
• 5+ years of marketing experience in the life sciences industry, with 3+ years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Track record of KOL relationship development and advocacy program execution.
• Strong project management and cross-functional leadership skills in a fast-paced environment.
• Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.

Preferred Qualifications

• Advanced degree (MBA, MS, or PhD) preferred.

Training

• All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.

Other

• Excellent written, verbal, and presentation skills.
• This position requires periodic travel and some evenings, weekends and/or holidays.
• Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
• At times may be required to work weekends/holidays.