Director of NovoCare Brand & Consumer Membership

Role: Director of NovoCare Brand & Consumer Loyalty, leading the development of Novo Nordisk's direct consumer relationship platform. Responsibilities: define brand proposition, establish operating model, build and lead a diverse team across product, CRM, and loyalty; develop and monitor performance metrics (enrollment, engagement, retention); integrate brand, digital, and loyalty initiatives into a cohesive consumer experience; oversee digital channels including app and web; ensure compliance with legal, privacy, and regulatory standards; benchmark against competitors and refine differentiation strategies; foster people development through coaching and goal setting. Requirements: Bachelor's in Business, Marketing, Strategy, or related field; 10+ years in brand, loyalty, CRM, or consumer marketing; 8+ years of leadership with measurable impact; proven experience designing loyalty and membership programs, evaluating external partnerships; background in healthcare, life sciences, or consumer sectors; strong knowledge of loyalty mechanics, CRM, and compliance considerations; excellent stakeholder skills. High-Value: healthcare/biopharma industry, focus on consumer engagement, digital experience ownership, regulated environment, team leadership. Work setup: based out of Plainsboro, NJ, with 20-30% overnight travel.