Director, Media Measurement & Optimization

Role Summary

The Director, Media Measurement and Campaign Optimization is responsible for defining the media measurement framework and KPIs and will play a lead role in developing integrated media measurement reports that drive marketing ROI across Pfizer’s brands. This role leads a team and collaborates with internal and external partners to create audience-centric, insight-driven media optimization programs that improve product marketing outcomes globally.

Responsibilities

• Lead media measurement strategy across paid, owned and earned channels, translating data into insights and actions for internal stakeholders
• Oversee a team and agency partners to ensure media measurement excellence and actionable insights that improve media investment impact
• Develop deep understanding of Pfizer products and Therapeutic Area landscape to orchestrate optimal portfolio media and audience strategies
• Provide recommendations on optimal media mix decisions to drive Marketing ROI
• Implement media measurement frameworks, templates, and best practices across brands and dashboards
• Be accountable for media performance and measurement with a focus on improving ROI
• Translate website performance into the overall performance journey and correlate to outcomes
• Lead and mentor the team, modeling Pfizer values and guiding others to achieve potential

Qualifications

• 10+ years of Marketing or Media experience with experience managing and building teams
• BS in Marketing, Business, Analytics, or equivalent (MBA preferred)
• Broad knowledge of the pharmaceutical/healthcare industry and healthcare data application to marketing optimization
• Experience in media analytics, healthcare claims data, and HCP data, especially digital media; understanding data for international markets
• Understanding of data-driven media planning and buying globally
• Expertise in Analytics/Martech/BI platforms
• Strong financial/business acumen, strategic thinking, leadership, negotiation, and influence
• Experience translating data insights into actionable recommendations for executive decision-making
• Experience leading agencies or partners in advertising/marketing tech; strong cross-functional collaboration
• Excellent communication and ability to influence across senior leaders; thrives under pressure; strong writing and presentation skills
• Ability to coach and develop direct reports and agile teams

Skills

• Media measurement and optimization
• Cross-functional leadership
• Data analysis and storytelling
• Strategic planning and ROI optimization
• Stakeholder management
• Agency and partner collaboration

Education

• BS in Marketing, Business, Analytics, or related field; MBA preferred

Additional Requirements

• Work Location: NYC, Lake Forest, IL, or Collegeville, PA; Hybrid