Director, Media Measurement & Optimization

Role Summary

The Director, Media Measurement and Campaign Optimization is responsible for defining the media measurement framework and KPIs and will play a lead role in developing integrated media measurement reports that drive marketing ROI. This leader will partner with the media agency and key CMO stakeholders to develop audience-centric, insight-driven media optimization programs to improve outcomes for overall product marketing strategy.

Responsibilities

• Lead media measurement strategy across paid, owned and earned channels, translating data into insights and actions for internal stakeholders
• Oversee a team and agency partners to ensure media measurement excellence and actionability aligned to improving media investment’s impact on customer and HCP outcomes
• Develop deep understanding of Pfizer products and Therapeutic Area landscape to orchestrate optimal portfolio media and audience strategies
• Leverage insights to consult cross-functional teams and provide recommendations on optimal media mix decisions to drive Marketing ROI
• Implement media measurement frameworks, templates, and best practices across all brands integrating into tools and dashboards
• Accountability for media performance and measurement with a focus on improving ROI
• Translate website performance into the overall performance journey and understand correlations to outcomes
• Provide leadership, mentoring, and guidance to team members and model Pfizer Values

Qualifications

• 10+ years of Marketing or Media experience in a professional environment, with experience managing and building teams
• Bachelor’s degree in Marketing, Business, Analytics, or equivalent experience (MBA preferred)
• Broad knowledge of the pharmaceutical industry and healthcare environment, including healthcare claims data and its application to marketing optimization
• Experience in media analytics, healthcare claims data, and HCP data, particularly digital media, across international markets
• Understanding of data-driven media planning and buying approaches globally
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software
• Strong financial acumen, strategic thinking, planning, leadership, and mentoring capabilities; excellent communication and influence skills
• Proven ability to translate data insights into actionable recommendations for executive decision-making
• Experience leading agencies, technology companies, or consulting partners in advertising and marketing tech
• Ability to work collaboratively across multiple teams in a matrixed environment

Skills

• Data-driven decision making
• Cross-functional leadership
• Storytelling with data and executive communication
• Media measurement and optimization
• Agency and partner management
• Strategic planning and ROI focus

Education

• Bachelor’s degree in Marketing, Business, Analytics, or equivalent experience