Director, Marketing Strategy - RLS
Telix Pharmaceuticals Limited
June 25, 2026
Remote friendly (United States)
United States
Marketing
Director, Marketing Strategy - RLS
Key Accountabilities
Strategic Leadership & Portfolio Direction
- Define and lead the overarching marketing strategy aligned to revenue targets and long-term growth objectives.
- Shape portfolio positioning, segmentation strategy, and value propositions across customer segments.
- Develop multi-year strategic roadmaps integrating upstream and downstream marketing priorities.
- Translate business objectives into actionable, measurable commercial plans.
Go-to-Market & Commercial Excellence
- Lead go-to-market planning for new product introductions, line extensions, and strategic initiatives.
- Establish customer segmentation and targeting strategies.
- Align messaging architecture and campaign strategy across channels and stakeholders.
- Ensure consistent brand positioning across all customer touchpoints.
Market Intelligence & Competitive Strategy
- Oversee market landscape analysis, competitive intelligence, and customer insights.
- Identify whitespace opportunities and growth levers.
- Develop strategic counter-positioning plans against competitors.
- Provide executive-level insights to inform pricing, investment, and portfolio prioritization.
Performance & Resource Optimization
- Own marketing performance measurement frameworks, KPIs, dashboards, and ROI analysis.
- Optimize marketing spend allocation based on performance insights.
- Drive continuous improvement across marketing effectiveness and commercial impact.
- Partner with Finance on budget planning and revenue forecasts.
Cross-Functional Leadership
- Partner with Product Marketing to align development priorities with market needs.
- Collaborate with Sales leadership on field execution plans.
- Work with Communications for integrated campaign deployment.
- Align with Operations and Supply Chain on demand forecasting implications.
Executive Engagement / People Leadership / Governance & Compliance
- Develop executive presentations and recommendations; represent Marketing Strategy in leadership forums.
- Lead and develop a marketing manager; build capabilities and foster accountability, innovation, and executional rigor.
- Ensure marketing activities adhere to regulatory, legal, and brand standards and maintain ethical marketing practices.
Education and Experience
- Bachelor’s degree in Marketing, Business, or related field required; MBA/advanced degree strongly preferred.
- 10–12+ years progressive marketing experience in healthcare/life sciences/pharma or other regulated industries.
- Demonstrated success leading enterprise-level strategic marketing initiatives.
- Experience owning portfolio strategy, segmentation, and go-to-market planning.
- Proven ability to influence executive leadership and drive cross-functional alignment.
- Experience managing and developing teams.
Key Capabilities (required to succeed)
- Enterprise strategic thinking, commercial acumen, data-driven decision making, influential leadership, innovation mindset, execution discipline, ethical integrity, adaptability & resilience, continuous improvement, inclusive mindset, strong communication and collaboration, results orientation, resilience, continuous learning.
Key Accountabilities
Strategic Leadership & Portfolio Direction
- Define and lead the overarching marketing strategy aligned to revenue targets and long-term growth objectives.
- Shape portfolio positioning, segmentation strategy, and value propositions across customer segments.
- Develop multi-year strategic roadmaps integrating upstream and downstream marketing priorities.
- Translate business objectives into actionable, measurable commercial plans.
Go-to-Market & Commercial Excellence
- Lead go-to-market planning for new product introductions, line extensions, and strategic initiatives.
- Establish customer segmentation and targeting strategies.
- Align messaging architecture and campaign strategy across channels and stakeholders.
- Ensure consistent brand positioning across all customer touchpoints.
Market Intelligence & Competitive Strategy
- Oversee market landscape analysis, competitive intelligence, and customer insights.
- Identify whitespace opportunities and growth levers.
- Develop strategic counter-positioning plans against competitors.
- Provide executive-level insights to inform pricing, investment, and portfolio prioritization.
Performance & Resource Optimization
- Own marketing performance measurement frameworks, KPIs, dashboards, and ROI analysis.
- Optimize marketing spend allocation based on performance insights.
- Drive continuous improvement across marketing effectiveness and commercial impact.
- Partner with Finance on budget planning and revenue forecasts.
Cross-Functional Leadership
- Partner with Product Marketing to align development priorities with market needs.
- Collaborate with Sales leadership on field execution plans.
- Work with Communications for integrated campaign deployment.
- Align with Operations and Supply Chain on demand forecasting implications.
Executive Engagement / People Leadership / Governance & Compliance
- Develop executive presentations and recommendations; represent Marketing Strategy in leadership forums.
- Lead and develop a marketing manager; build capabilities and foster accountability, innovation, and executional rigor.
- Ensure marketing activities adhere to regulatory, legal, and brand standards and maintain ethical marketing practices.
Education and Experience
- Bachelor’s degree in Marketing, Business, or related field required; MBA/advanced degree strongly preferred.
- 10–12+ years progressive marketing experience in healthcare/life sciences/pharma or other regulated industries.
- Demonstrated success leading enterprise-level strategic marketing initiatives.
- Experience owning portfolio strategy, segmentation, and go-to-market planning.
- Proven ability to influence executive leadership and drive cross-functional alignment.
- Experience managing and developing teams.
Key Capabilities (required to succeed)
- Enterprise strategic thinking, commercial acumen, data-driven decision making, influential leadership, innovation mindset, execution discipline, ethical integrity, adaptability & resilience, continuous improvement, inclusive mindset, strong communication and collaboration, results orientation, resilience, continuous learning.