Director, Marketing Strategic Accounts T1D

Role Summary

The Director of Marketing Strategic Accounts T1D serves as a key member of the brand marketing team, reporting to the Sr. Director of Site of Care Marketing. This role bridges brand strategy and field execution, translating brand imperatives into actionable tools, resources, and engagement models that empower the Strategic Account Manager (SAM) team to drive institutional partnerships, pathway development, access expansion, and site activation in support of brand adoption. Location: Cambridge, MA; Morristown, NJ. The role also collaborates with the Early Detection T1D Marketer to ensure cohesive account development across awareness, early detection, and site activation, and requires a deep understanding of integrated delivery networks and healthcare ecosystems.

Responsibilities

• Develop and execute the strategic account marketing plan to empower the newly formed Strategic Account Management (SAM) team in driving institutional collaboration, pathway development, and site activation in alignment with TZIELD’s brand and access objectives
• Leverage a deep understanding of the patient journey at the site-of-care level to identify key decision-maker needs, barriers, and opportunities among C/D suite leaders, P&T committee sponsors, and departmental stakeholders
• Collaborate cross-functionally with HCP, Consumer, Access, and Early Detection Marketing teams to ensure a cohesive strategy, consistent messaging, and unified calls to action across all customer touchpoints
• Partner with account leadership to assess and deliver the appropriate mix of branded and unbranded resources that enhance SAM engagement, improve account understanding, and accelerate institutional adoption
• Integrate field insights and regional learnings into brand planning and resource development to continuously refine institutional marketing strategy and execution
• Coordinate with GTMC and Training to ensure marketing initiatives and materials are effectively incorporated into SAM onboarding and capability-building programs
• Partner cross functionally to design and adapt population-health resources that enable value-based discussions with health system stakeholders
• Lead the development, review, and approval of marketing materials in collaboration with Regulatory, Legal, and Compliance to ensure adherence to all company policies, SOPs, and applicable guidelines
• Support marketing budget and resources efficiently, providing regular updates on performance

Qualifications

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
• 10+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred
• Ability to analyze complex market data and translate insights into actionable strategies
• Strong clinical knowledge and understanding of relevant therapeutic areas
• Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Excellent communication, organizational, and project management, budget management and presentation skills
• Experience with MLR (Medical, Legal, Regulatory) review process a plus

Education

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred

Additional Requirements

• Travel within commercial regions to support meetings, events, and field engagements (estimated 10-20%)