Director Marketing, Radiology - CT & Xray, US and Canada

Role: Senior Director of Marketing for GE HealthCare’s Radiology CT & X-ray portfolios in US and Canada, responsible for developing and executing regional marketing strategies to drive product growth and market presence. Responsibilities: craft annual and integrated marketing plans, lead campaigns and demand generation activities, develop customer-centric content, manage trade show experiences, partner with commercial teams on strategic initiatives, establish KPIs, and train sales teams on value propositions and competitive insights. Qualifications: bachelor’s degree in Marketing, Science, Business, or related field; proven experience in healthcare or technology marketing with digital campaigns; strong communication skills. Preferred: 3+ years in healthcare or medtech marketing/sales, MBA or similar advanced degree, familiarity with imaging technology or nuclear medicine segments, experience in portfolio commercialization, brand development, and innovative healthcare marketing. HighValue: radiology (CT & X-ray), USCAN region, product positioning, demand generation, customer insights, and portfolio marketing. WorkSetup: not specified; travel not explicitly mentioned.