Director, Marketing - Ophthalmology

Role Summary

Director, Ophthalmology Marketing to join our organization, reporting to the Sr. Director of Ophthalmology Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation. Working with the Senior Director, Ophthalmology Marketing, this individual will assist in developing and executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.

Responsibilities

• Develop and execute the promotional strategy for ILUVIEN and PCG in the retina and ophthalmology space.
• Develop and refine the ILUVIEN and PCG positioning & messaging for HCPs, patients, office staff, and other relevant stakeholders.
• Lead the development and execution of compelling, insights-driven tactics in several HCP marketing channels for ILUVIEN and/or PCG to drive belief and behavior change, including
• Personal promotion – visual aids, sales collateral, in-office educational programs
• Peer-to-peer – speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels
• Conferences – conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Lead planning and execution of advisory boards and other HCP and Patient insights gathering initiatives.
• Guide marketing initiatives and tactics through the MLR (medical, legal, regulatory) review process.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, payer/access).
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Manage brand/channel marketing budget to maintain appropriate levels of spending within overall ophthalmology marketing budget.
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

Qualifications

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 8+ years of pharmaceutical, biopharmaceutical marketing experience is required.
• Experience in marketing ophthalmology / eye care and retina products is preferred.
• Experience with buy-and-bill reimbursement dynamics is a plus.

Skills

• Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
• Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment.
• Strong writing skills with proven success in authoring content for consumer facing markets that include patients.
• Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting.
• Strong marketing/business acumen and experience managing external agencies.
• Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.

Education

• Bachelor’s degree in relevant discipline; advanced degree preferred.

Additional Requirements

• Travel Required: 20% domestic travel