Director, Marketing (New CVRM Franchise)

Role: Director, Marketing for AstraZeneca's New CVRM Franchise, leading strategic planning, launch activities, and cross-functional execution for a cardiovascular/metabolic asset. Responsibilities: develop integrated channel marketing strategies; analyze product profile, competitive landscape, market access; lead stakeholder alignment via Brand Working Group; craft detailed commercial plans; oversee marketing tactics, messaging, and campaigns; manage agency/vendor relationships; collaborate with Insights and Analytics teams to optimize performance; build external/internal disease area expert networks; support launch and lifecycle management plans; ensure compliance with regulatory standards. Requirements: Bachelor's in business, marketing, or sciences; 8+ years in pharmaceutical/healthcare industry; 5+ years in pharmaceutical marketing; proven track record in brand strategy, execution, and results; experience with AI in marketing development; strong communication and leadership skills; demonstrated agility and ability to lead through ambiguity. HighValue: cardiovascular/metabolic therapeutic area, new product launch, cross-functional collaboration, strategic planning, lifecycle management, and leveraging AI in marketing. WorkSetup: Wilmington location, no relocation assistance.