Director Marketing Enablement - HIV Prevention
Gilead Sciences
9 hours ago
Remote friendly (San Francisco Bay Area)
United States
Marketing
Director Marketing Enablement
Responsibilities:
- Inform strategy and lead problem-solving for optimal coverage pull-through, acquisition, and logistics in partnership with internal teams, consistent with brand goals and objectives.
- Maintain understanding of customer product coverage and acquisition pathways.
- Identify and translate office/HCP needs and realities into clear guidance.
- Partner with cross-functional teams to clarify product uptake topics (e.g., how to write the script, where to send the script).
- Assess novel opportunities to support product uptake (e.g., pharmacy initiatives, packaging, telehealth).
- Drive internal alignment and develop field-facing tools/resources to help offices navigate coverage, reimbursement, and distribution pathways to accelerate consistent local pull-through.
- Own and lead field communications related to access (coverage changes, restriction removals, policy/legislative updates), ensuring clarity, timeliness, and compliance.
- Develop and execute high-impact marketing tactics using traditional and non-traditional channels to drive measurable results.
- Support development and maintenance of organizational “talking points” for brand strategy and execution.
- Use insights and data to inform plans, select KPIs, and optimize impact.
- Prioritize effectively in complex environments and provide clear recommendations.
- Anticipate healthcare policy, access, and market dynamics; proactively adapt strategies.
- Ensure on-time, on-budget execution, including agency and budget management.
- Collaborate with Field, Legal, Medical, Regulatory, Analytics, Government Affairs, Managed Markets, and Marketing partners.
- Continuously improve processes/systems/ways of working for scalability and effectiveness.
- Deliver clear presentations to senior leaders and external stakeholders.
- Ensure compliance with laws, regulations, and internal policies.
Basic Qualifications:
- Bachelor’s degree and 12 years’ experience OR
- Master’s degree and 10 years’ experience OR
- PhD and 8 years’ experience
Preferred Qualifications:
- 10+ years of experience.
- Bachelor’s in marketing or related field.
- Advanced science degree or advanced business degree (e.g., MBA).
- Proven ability to work on cross-functional teams and lead cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment; high learning agility and self-starter.
- Experience with EHRs.
- Experience with pharmacy and medically billed products (including buy and bill).
- Sales experience; minimum 3 years in product marketing or advertising.
- Expert understanding of pharmaceutical regulatory requirements and impact on marketing materials.
- Comfortable discussing HIV prevention topics (sexual health, mental health, substance use).
- Travel: up to 25%.
People Leader Accountabilities:
- Create Inclusion; Develop Talent; Empower Teams.
Benefits (as stated):
- Salary range: $226,185.00 - $292,710.00; may be eligible for discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and benefits package including company-sponsored medical, dental, vision, and life insurance.
Application instructions:
- For current Gilead employees and contractors: apply via the Internal Career Opportunities portal in Workday.
Responsibilities:
- Inform strategy and lead problem-solving for optimal coverage pull-through, acquisition, and logistics in partnership with internal teams, consistent with brand goals and objectives.
- Maintain understanding of customer product coverage and acquisition pathways.
- Identify and translate office/HCP needs and realities into clear guidance.
- Partner with cross-functional teams to clarify product uptake topics (e.g., how to write the script, where to send the script).
- Assess novel opportunities to support product uptake (e.g., pharmacy initiatives, packaging, telehealth).
- Drive internal alignment and develop field-facing tools/resources to help offices navigate coverage, reimbursement, and distribution pathways to accelerate consistent local pull-through.
- Own and lead field communications related to access (coverage changes, restriction removals, policy/legislative updates), ensuring clarity, timeliness, and compliance.
- Develop and execute high-impact marketing tactics using traditional and non-traditional channels to drive measurable results.
- Support development and maintenance of organizational “talking points” for brand strategy and execution.
- Use insights and data to inform plans, select KPIs, and optimize impact.
- Prioritize effectively in complex environments and provide clear recommendations.
- Anticipate healthcare policy, access, and market dynamics; proactively adapt strategies.
- Ensure on-time, on-budget execution, including agency and budget management.
- Collaborate with Field, Legal, Medical, Regulatory, Analytics, Government Affairs, Managed Markets, and Marketing partners.
- Continuously improve processes/systems/ways of working for scalability and effectiveness.
- Deliver clear presentations to senior leaders and external stakeholders.
- Ensure compliance with laws, regulations, and internal policies.
Basic Qualifications:
- Bachelor’s degree and 12 years’ experience OR
- Master’s degree and 10 years’ experience OR
- PhD and 8 years’ experience
Preferred Qualifications:
- 10+ years of experience.
- Bachelor’s in marketing or related field.
- Advanced science degree or advanced business degree (e.g., MBA).
- Proven ability to work on cross-functional teams and lead cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment; high learning agility and self-starter.
- Experience with EHRs.
- Experience with pharmacy and medically billed products (including buy and bill).
- Sales experience; minimum 3 years in product marketing or advertising.
- Expert understanding of pharmaceutical regulatory requirements and impact on marketing materials.
- Comfortable discussing HIV prevention topics (sexual health, mental health, substance use).
- Travel: up to 25%.
People Leader Accountabilities:
- Create Inclusion; Develop Talent; Empower Teams.
Benefits (as stated):
- Salary range: $226,185.00 - $292,710.00; may be eligible for discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and benefits package including company-sponsored medical, dental, vision, and life insurance.
Application instructions:
- For current Gilead employees and contractors: apply via the Internal Career Opportunities portal in Workday.