Director, Marketing- Digital Customer Experience
Gilead Sciences
June 27, 2026
Remote friendly (San Francisco Bay Area)
United States
Marketing
Key Responsibilities
- Define and own a digital health roadmap with Digital Strategy & Operations and Market Access/Patient Support, targeting friction points across the patient journey (access to adherence).
- Align solutions with brand imperatives to enable a positive customer experience from access through adherence.
- Lead adherence program strategy and execution (patient support pathways, behavior-change interventions, partner enablement) to drive measurable persistence and outcomes with Brand, Medical, Field, and Digital teams.
- Enable breakthrough digital health initiatives while meeting regulatory and data integrity standards.
- Lead PrEP CX transformation (Voice of Customer programs, journey mapping, CX measurement frameworks).
- Shape annual strategic and tactical HIV prevention plans by translating brand strategy into prioritized digital/CX initiatives with business cases, resourcing, and implementation roadmaps.
- Drive execution and pull-through of digital CX optimizations supporting pipeline and lifecycle objectives; ensure scalability, integration, and field readiness.
- Establish an insights-driven operating cadence using primary/secondary data; translate analytics into executive-ready narratives and action plans.
- Advise on industry trends, competitive activity, and emerging digital capabilities to drive differentiated approaches.
- Oversee end-to-end content review/approval via internal review and Med-Legal-Reg processes for quality, timely alignment, and production readiness.
Basic Qualifications
- Bachelor’s degree and 12 years’ experience; or Master’s degree and 10 years’ experience; or PhD and 8 years’ experience.
Preferred Qualifications
- CX acumen (CES, CSAT, NPS; journey mapping, VoC).
- Digital/health tech background; ability to write clear business requirements.
- CRM marketing experience (email/SMS/in-app) with patient support to improve adherence/persistency.
- Executive leadership/influencing/negotiation skills across complex stakeholder matrices.
- Strategic and analytical thinking; ability to synthesize data into recommendations.
- Deep understanding of FDA regulations and US pharma marketing compliance.
- Thorough understanding of managed market and access landscape.
People Leader Accountabilities
- Create Inclusion; Develop Talent; Empower Teams.
Benefits/Compensation (as stated)
- Salary range: $226,185.00–$292,710.00; may include discretionary bonus, long-term incentives, paid time off, and company-sponsored medical, dental, vision, and life insurance.
Application Instructions
- Apply via the Internal Career Opportunities portal in Workday (for current employees/contractors).
- Define and own a digital health roadmap with Digital Strategy & Operations and Market Access/Patient Support, targeting friction points across the patient journey (access to adherence).
- Align solutions with brand imperatives to enable a positive customer experience from access through adherence.
- Lead adherence program strategy and execution (patient support pathways, behavior-change interventions, partner enablement) to drive measurable persistence and outcomes with Brand, Medical, Field, and Digital teams.
- Enable breakthrough digital health initiatives while meeting regulatory and data integrity standards.
- Lead PrEP CX transformation (Voice of Customer programs, journey mapping, CX measurement frameworks).
- Shape annual strategic and tactical HIV prevention plans by translating brand strategy into prioritized digital/CX initiatives with business cases, resourcing, and implementation roadmaps.
- Drive execution and pull-through of digital CX optimizations supporting pipeline and lifecycle objectives; ensure scalability, integration, and field readiness.
- Establish an insights-driven operating cadence using primary/secondary data; translate analytics into executive-ready narratives and action plans.
- Advise on industry trends, competitive activity, and emerging digital capabilities to drive differentiated approaches.
- Oversee end-to-end content review/approval via internal review and Med-Legal-Reg processes for quality, timely alignment, and production readiness.
Basic Qualifications
- Bachelor’s degree and 12 years’ experience; or Master’s degree and 10 years’ experience; or PhD and 8 years’ experience.
Preferred Qualifications
- CX acumen (CES, CSAT, NPS; journey mapping, VoC).
- Digital/health tech background; ability to write clear business requirements.
- CRM marketing experience (email/SMS/in-app) with patient support to improve adherence/persistency.
- Executive leadership/influencing/negotiation skills across complex stakeholder matrices.
- Strategic and analytical thinking; ability to synthesize data into recommendations.
- Deep understanding of FDA regulations and US pharma marketing compliance.
- Thorough understanding of managed market and access landscape.
People Leader Accountabilities
- Create Inclusion; Develop Talent; Empower Teams.
Benefits/Compensation (as stated)
- Salary range: $226,185.00–$292,710.00; may include discretionary bonus, long-term incentives, paid time off, and company-sponsored medical, dental, vision, and life insurance.
Application Instructions
- Apply via the Internal Career Opportunities portal in Workday (for current employees/contractors).