Director, Market Access Strategy, Access Optimization Lead – Specialty

Role Summary

The Director, Market Access Strategy, Access Optimization Lead – Specialty is responsible for creating and owning holistic Market Access strategies and tactics for payers, institutional customers, pricing/contracting, patient services and trade/channel segments. This role develops near-term, mid-term and long-term Market Access strategies in collaboration with cross-functional partners and leads the execution of the access/launch plan for established and upcoming specialty products within the Respiratory hepatology portfolio.

Responsibilities

• Create and own near/mid/long-term access strategies for brand and therapeutic areas at channel level, optimizing access through strategic tradeoffs of resources and activities, including forecast and Gross-to-Net considerations for pricing, payer, provider, patient access, pharmacy and distribution needs.
• Evolve market access strategies over time by monitoring the access environment and competitive landscape; coordinate cross-functionally to ensure alignment.
• Drive cross-functional access strategy synergies with broader brand strategy at IBCT level, incorporating customer perspective and evolving access considerations.
• Deliver key access insights to brand leadership through collaboration of field-facing and in-house market access teams; translate brand insights to market access partners.
• Own the market access component of brand-level strategic plans and operational plans, ensuring alignment to brand objectives and near/mid/long-term market access goals.
• Lead Market Access collaborations with brand, global, finance, and others to support best-in-class launch strategy development for new-to-market brands and indications.
• Partner with Value Evidence & Outcomes (HEOR) and Access Optimization Marketing, Analytics & Strategy to ensure value propositions and customer materials align with brand and market access strategies and are timely.
• Deliver brand and Access Optimization needs to business partners to ensure value proposition, customer materials, and field priorities align with brand objectives.
• Develop access journeys for brands, highlighting components such as pricing/contracting, channel strategy, payer strategy, patient services, and enterprise strategy.
• Create and manage insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact.
• Participate in development of end-to-end customer-facing and multichannel marketing interventions for payers, channel partners, and field teams—from opportunity identification to training and implementation guides.
• Collaborate on access and customer materials for field use including patient services (HUB), Payers, SGPOs, Population Based Decision Making, etc.
• Identify brand-specific opportunities with matrix stakeholders and understand the competitive access environment.
• Support insights development including primary market research to support market access strategy and tactical planning.
• Monitor syndicated market research and external issues impacting pharmaceutical delivery and reimbursement; stay informed on industry trends and policy changes.
• Support evolution of the payer value proposition across payer segments and influence evidence generation planning long-term.
• Monitor external environment and communicate timely guidance to stakeholders in response to market events.
• Collaborate with cross-functional Business Unit teams to ensure market access strategy is properly considered and implemented.

Qualifications

• Required: Bachelor’s degree
• Required: 3 years or more experience in market access or a comparable biopharma area with a focus on payer strategy/marketing, account management or GPOs

Preferred Qualifications

• Master’s degree
• Demonstrated experience in US healthcare strategic and analytic mindset, market dynamics, payer landscape, and account management
• Experience developing payer- and segment-specific marketing insights and incorporating the payer into the brand/strategic planning process
• Experience in specialty, oncology, rare disease, and/or cell & gene therapy product experience
• Previous branded product launch experience
• Experience in access and reimbursement of specialty or oncology products (hub support, pharmacy benefit model, buy-and-bill, specialty pharmacy, and collaboration with account management and patient support teams)
• Experience managing tradeoffs between business initiatives within a finite budget and recommending actions to leadership
• Ability to combine data analysis with qualitative insights to explain market access and brand drivers of performance
• Excellent written, verbal and presentation communication; strong interpersonal influencing and prioritization skills; ability to influence across matrixed organizations
• Proven ability to operate independently and manage multiple projects with initiative and prioritization
• Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital)
• Experience developing and managing promotional budgets
• Experience managing third-party vendors
• Proven ability to build trusted internal partnerships and work effectively in teams

Education

• Bachelor’s degree (Required)
• Master’s degree (Preferred)