Director, Market Access Strategy, Access Optimization Lead (Oncology)
GSK
12 hours ago
Remote friendly (Durham, NC)
United States
Market Access
Director, Oncology Market Access Strategy – Access Optimization Lead
Location: Philly or Durham (onsite 2–3 days/week).
Key Responsibilities
- Lead integrated market access strategy for assigned oncology brand(s)/indications across payer, provider, patient access, pricing/contracting, trade/distribution, and health system channels.
- Serve as primary Market Access partner on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into brand strategy, launch plans, lifecycle planning, and performance.
- Develop and own near-, mid-, and long-term access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Translate customer/competitor/policy/reimbursement signals into actionable recommendations for evidence needs, strategic priorities, and tactics.
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, accounts, trade/channel) to evaluate tradeoffs (e.g., investments, GTN implications).
- Shape the oncology access journey (coverage, coding, reimbursement, affordability, site of care, channel strategy, patient support).
- Drive cross-functional alignment and provide timely access guidance on reimbursement/competitive changes and emerging risks/opportunities.
- Support launch readiness and lifecycle optimization for new brands/indications.
Basic Qualifications
- Bachelor’s degree.
- 5+ years in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related roles.
- Experience leading market access strategy for specialty and/or oncology products.
- Experience across payers, providers, health systems, organized customers, and channel partners.
- Experience leading cross-functional strategy in a matrixed organization.
Preferred Qualifications
- Advanced degree (MBA/MPH/MS/PharmD).
- Oncology market access experience; oncology launch/relaunch/new indication support.
- Strong oncology reimbursement/access knowledge (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support).
- Experience with Commercial, Medicare, Medicaid, hospitals/IDNs/health systems, organized customers.
- Familiarity with CMS policy, coding, reimbursement, medical benefit dynamics; 340B and site-of-care/channel strategy.
- Strong strategic thinking, influencing, quantitative/qualitative synthesis, executive communication; manage agencies/vendors/strategic projects.
Location: Philly or Durham (onsite 2–3 days/week).
Key Responsibilities
- Lead integrated market access strategy for assigned oncology brand(s)/indications across payer, provider, patient access, pricing/contracting, trade/distribution, and health system channels.
- Serve as primary Market Access partner on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into brand strategy, launch plans, lifecycle planning, and performance.
- Develop and own near-, mid-, and long-term access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Translate customer/competitor/policy/reimbursement signals into actionable recommendations for evidence needs, strategic priorities, and tactics.
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, accounts, trade/channel) to evaluate tradeoffs (e.g., investments, GTN implications).
- Shape the oncology access journey (coverage, coding, reimbursement, affordability, site of care, channel strategy, patient support).
- Drive cross-functional alignment and provide timely access guidance on reimbursement/competitive changes and emerging risks/opportunities.
- Support launch readiness and lifecycle optimization for new brands/indications.
Basic Qualifications
- Bachelor’s degree.
- 5+ years in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related roles.
- Experience leading market access strategy for specialty and/or oncology products.
- Experience across payers, providers, health systems, organized customers, and channel partners.
- Experience leading cross-functional strategy in a matrixed organization.
Preferred Qualifications
- Advanced degree (MBA/MPH/MS/PharmD).
- Oncology market access experience; oncology launch/relaunch/new indication support.
- Strong oncology reimbursement/access knowledge (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support).
- Experience with Commercial, Medicare, Medicaid, hospitals/IDNs/health systems, organized customers.
- Familiarity with CMS policy, coding, reimbursement, medical benefit dynamics; 340B and site-of-care/channel strategy.
- Strong strategic thinking, influencing, quantitative/qualitative synthesis, executive communication; manage agencies/vendors/strategic projects.