Director, Market Access Strategy, Access Optimization Lead (Oncology)
GSK
6 months ago
Remote friendly (Philadelphia, PA)
United States
Market Access
Location: Philly or Durham. Onsite 2–3 days per week.
Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the Director, Oncology Market Access Strategy – Access Optimization Lead serves as the enterprise market access leader for assigned oncology brand(s) and indications.
Key Responsibilities:
- Serve as market access strategy lead for assigned oncology brand(s), accountable for integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as the primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into core commercial decisions, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead development of the brand’s access perspective within integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, strategic priorities, tactical plan).
- Partner across pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate investment and GTN-related tradeoffs tied to launch/lifecycle priorities.
- Shape the oncology access journey (coverage, coding, reimbursement, affordability, site of care, channel strategy, patient support).
- Lead cross-functional alignment to coordinate the broader market access matrix against key business priorities.
- Provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, organized customer trends, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance.
- Support launch readiness and lifecycle optimization for new brands/indications and oncology portfolio priorities.
- Build relationships and serve as a trusted strategic advisor on oncology market access.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years of relevant experience in pharmaceutical/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing and leading market access strategies for specialty and/or oncology products.
- Experience working across key access stakeholders (payers, providers, health systems, organized customers, channel partners).
- Experience leading cross-functional strategy in a matrixed organization.
Preferred Qualifications:
- Advanced degree (e.g., MBA, MPH, MS, PharmD).
- Experience in oncology market access.
- Experience supporting oncology launches/relaunches/new indication launches.
- Strong understanding of oncology reimbursement and access dynamics (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support models).
- Strong strategic thinking, communication, and influencing skills (influence without authority).
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers.
- Experience with 340B, site-of-care dynamics, and provider channel strategy.
- Ability to synthesize quantitative and qualitative inputs into recommendations.
- Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN/access investment considerations.
- Strong executive communication and presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.
Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the Director, Oncology Market Access Strategy – Access Optimization Lead serves as the enterprise market access leader for assigned oncology brand(s) and indications.
Key Responsibilities:
- Serve as market access strategy lead for assigned oncology brand(s), accountable for integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as the primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into core commercial decisions, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead development of the brand’s access perspective within integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, strategic priorities, tactical plan).
- Partner across pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate investment and GTN-related tradeoffs tied to launch/lifecycle priorities.
- Shape the oncology access journey (coverage, coding, reimbursement, affordability, site of care, channel strategy, patient support).
- Lead cross-functional alignment to coordinate the broader market access matrix against key business priorities.
- Provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, organized customer trends, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance.
- Support launch readiness and lifecycle optimization for new brands/indications and oncology portfolio priorities.
- Build relationships and serve as a trusted strategic advisor on oncology market access.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years of relevant experience in pharmaceutical/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing and leading market access strategies for specialty and/or oncology products.
- Experience working across key access stakeholders (payers, providers, health systems, organized customers, channel partners).
- Experience leading cross-functional strategy in a matrixed organization.
Preferred Qualifications:
- Advanced degree (e.g., MBA, MPH, MS, PharmD).
- Experience in oncology market access.
- Experience supporting oncology launches/relaunches/new indication launches.
- Strong understanding of oncology reimbursement and access dynamics (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support models).
- Strong strategic thinking, communication, and influencing skills (influence without authority).
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers.
- Experience with 340B, site-of-care dynamics, and provider channel strategy.
- Ability to synthesize quantitative and qualitative inputs into recommendations.
- Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN/access investment considerations.
- Strong executive communication and presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.