Director, Market Access Strategy, Access Optimization Lead (Oncology)
GSK
6 months ago
Remote friendly (Durham, NC)
United States
Market Access
Director, Oncology Market Access Strategy – Access Optimization Lead
Key Responsibilities
- Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as the primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into core commercial decisions, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve value proposition, evidence needs, strategic priorities, and tactical plan.
- Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
- Shape the oncology access journey by identifying barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
- Lead cross-functional alignment to coordinate the broader market access matrix against key business priorities.
- Provide clear, timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, organized customer trends, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance to translate strategy into action.
- Support launch readiness and lifecycle optimization for new brands, new indications, and oncology portfolio priorities.
- Build relationships and serve as a trusted strategic advisor on oncology market access issues.
Basic Qualifications
- Bachelor’s degree
- 5+ years of relevant experience in pharmaceutical/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
- Experience developing and leading market access strategies for specialty and/or oncology products
- Experience working across key access stakeholders (payers, providers, health systems, organized customers, and channel partners)
- Experience leading cross-functional strategy in a matrixed organization
Preferred Qualifications
- Advanced degree (e.g., MBA, MPH, MS, PharmD)
- Experience in oncology market access
- Experience supporting oncology launches/relaunches and/or new indication launches
- Strong understanding of oncology reimbursement and access dynamics (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support models)
- Strong strategic thinking, communication, and influencing skills (influence without authority)
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy
- Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers
- Experience with 340B, site-of-care dynamics, and provider channel strategy
- Ability to synthesize quantitative analysis and qualitative insight into strategic recommendations
- Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN/access investment considerations
- Strong executive communication and presentation skills
- Experience managing agencies, third-party vendors, and strategic projects
Key Responsibilities
- Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as the primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into core commercial decisions, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve value proposition, evidence needs, strategic priorities, and tactical plan.
- Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
- Shape the oncology access journey by identifying barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
- Lead cross-functional alignment to coordinate the broader market access matrix against key business priorities.
- Provide clear, timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, organized customer trends, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance to translate strategy into action.
- Support launch readiness and lifecycle optimization for new brands, new indications, and oncology portfolio priorities.
- Build relationships and serve as a trusted strategic advisor on oncology market access issues.
Basic Qualifications
- Bachelor’s degree
- 5+ years of relevant experience in pharmaceutical/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
- Experience developing and leading market access strategies for specialty and/or oncology products
- Experience working across key access stakeholders (payers, providers, health systems, organized customers, and channel partners)
- Experience leading cross-functional strategy in a matrixed organization
Preferred Qualifications
- Advanced degree (e.g., MBA, MPH, MS, PharmD)
- Experience in oncology market access
- Experience supporting oncology launches/relaunches and/or new indication launches
- Strong understanding of oncology reimbursement and access dynamics (buy-and-bill, specialty pharmacy/distribution, provider economics, patient support models)
- Strong strategic thinking, communication, and influencing skills (influence without authority)
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy
- Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers
- Experience with 340B, site-of-care dynamics, and provider channel strategy
- Ability to synthesize quantitative analysis and qualitative insight into strategic recommendations
- Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN/access investment considerations
- Strong executive communication and presentation skills
- Experience managing agencies, third-party vendors, and strategic projects