Director, Market Access Strategy, Access Optimization Lead

Role Summary

The Director, Market Access Strategy, Access Optimization Lead is responsible for creating and owning the holistic Market Access (MA) strategies and tactics for all payers, institutional, pricing/contracting, patient services and trade/channel customer segments. The role involves developing near-term, mid-term and long-term MA strategies in collaboration with cross-functional stakeholders, launching new products in the anti-infective portfolio, and influencing the market access strategy and execution of the access/launch plan within the Integrated Brand Commercialization Team.

Responsibilities

• Create and own near/mid/long term access strategies for brand and therapeutic areas at channel level, optimizing access through strategic tradeoffs of resources and activities including forecast and Gross-to-Net tradeoffs across pricing, payer, provider, patient access, pharmacy and distribution needs
• Evolve MA strategies by monitoring the access environment and competitive landscape, coordinating cross-functionally to ensure alignment
• Drive cross-functional MA strategy synergies with the broader brand strategy at IBCT level
• Deliver key access insights to brand leadership through collaboration with field-facing and in-house MA colleagues; reciprocate brand insights to MA partners
• Own MA components of brand level strategic and operational plans, ensuring alignment with short/mid/long term objectives
• Lead MA-focused collaborative efforts with brand, global, finance, and others to support launch strategy development for new to market brands and new indications
• Partner with Value Evidence & Outcomes (HEOR) and Access Optimization Marketing, Analytics & Strategy to align value propositions and materials with brand/MA strategies
• Deliver MA needs to business partners to ensure value proposition, materials, and field priorities align with brand objectives
• Develop access journey for the brand, highlighting pricing/contracting, channel/payer strategy, patient services, enterprise strategy, etc.
• Create and manage insights-based tactical plans across key customer segments to maximize impact and resource efficiency
• Develop end-to-end customer facing and multichannel marketing interventions for payers, channel partners, and customer-facing teams from opportunity identification to training and implementation guides
• Collaborate on access and customer materials for field use including patient services (HUB), Payers, SGPOs, Population Based Decision Making, etc.
• Identify brand-specific opportunities with matrix stakeholders and understand the competitive access environment
• Support insights development including primary market research for MA strategy and planning
• Monitor syndicated market research and external issues affecting pharmaceutical delivery and reimbursement
• Support evolution of payer value proposition across payer segments; deliver in-market tactics and influence long-term evidence planning
• Monitor external environment and communicate timely strategic guidance in response to market events
• Collaborate with cross-functional Business Unit teams to align MA strategy with brand objectives

Qualifications

• Required: Bachelor’s degree
• Required: 3+ years' experience in market access or comparable pharma area with a focus on access strategy/marketing
• Preferred: Master’s degree
• Preferred: Launched a product in Market Access
• Preferred: Experience setting access strategies for health systems
• Preferred: US healthcare strategic/analytic mindset, payer landscape, and account management experience
• Preferred: 340B understanding/experience
• Preferred: Experience navigating CMS policies
• Preferred: Experience developing payer and segment specific marketing insights and incorporating payer into brand/strategic planning
• Preferred: Experience in specialty, primary care, and/or vaccines; branded product launch experience
• Preferred: Experience in access and reimbursement of specialty products (hub support, pharmacy benefit model, buy-and-bill, specialty pharmacy) and working with account management and patient support
• Preferred: Experience balancing tradeoffs between initiatives within a finite budget and advising leadership
• Preferred: Ability to combine data analysis with qualitative insights to explain market drivers
• Preferred: Excellent written, verbal, and presentation skills; ability to influence across matrixed organizations
• Preferred: Independent work style with ability to manage multiple projects and prioritize effectively
• Preferred: Basic understanding of corporate finance fundamentals (gross & net sales, P&L, gross margin, COGs, working capital)
• Preferred: Experience developing and managing promotional budgets and managing third-party vendors
• Preferred: Ability to build trusted relationships with internal partners and work well in teams

Skills

• Strategic thinking and market access planning
• Cross-functional collaboration and stakeholder management
• Data analysis and synthesis of qualitative insights
• Strong communication and presentation skills
• Project management and prioritization
• Healthcare policy and payer landscape understanding

Education

• Bachelor’s degree required
• Master’s degree preferred