Director, Market Access Marketing
Sarepta Therapeutics
June 26, 2026
Remote friendly (Cambridge, MA)
United States
Market Access
The Director, Market Access Marketing is responsible for shaping and executing US reimbursement and payer access strategies, translating clinical/economic evidence into coverage impact, and leading cross-functional, payer-focused marketing efforts.
Responsibilities:
- Develop and execute US Payer, Access & Reimbursement marketing strategy across the Sarepta portfolio (PMO franchise, gene therapies, SiRNA pipeline) using multi-channel tactics (print/digital, scientific congress programming, field pull-through).
- Build payer value propositions and messaging platform; create payer-ready materials (formulary dossier support, budget impact briefs, visual aids, objection-handling guides).
- Provide payer/access/reimbursement strategic recommendations to executive leadership (benefit design, prior auths, appeals, coding, site-of-care for specialty/infused therapies).
- Collaborate with Commercial Strategy/Marketing/Diagnostics leadership, brand teams, and National Accounts/Market Access leaders to align and execute.
- Manage vendor agency of record; ensure compliant, on-time delivery within budget.
- Drive MLR (medical/legal/regulatory) review and approval for market access/payer engagement materials.
- Coordinate deployment and field training; manage pull-through tracking; manage Market Access Marketing team budget.
Qualifications:
- Bachelor’s degree required; MBA/MS preferred.
- 10+ years relevant biotech experience (orphan disease preferred); 3+ years pharma brand/marketing/market access preferred.
- Extensive payer marketing resource development and HEOR-informed access support.
- Experience managing promotional materials through MLR (timelines/version control).
- Specialty therapy commercialization experience (rare disease preferred); strong payer regulatory/enforcement knowledge.
- Digital payer marketing experience (portals, email, webinars, omnichannel) with regulatory understanding.
- Budget/vendor management; ability to work independently in ambiguity; strong communication/influencing in matrix.
- Ability to travel up to 30%.
Responsibilities:
- Develop and execute US Payer, Access & Reimbursement marketing strategy across the Sarepta portfolio (PMO franchise, gene therapies, SiRNA pipeline) using multi-channel tactics (print/digital, scientific congress programming, field pull-through).
- Build payer value propositions and messaging platform; create payer-ready materials (formulary dossier support, budget impact briefs, visual aids, objection-handling guides).
- Provide payer/access/reimbursement strategic recommendations to executive leadership (benefit design, prior auths, appeals, coding, site-of-care for specialty/infused therapies).
- Collaborate with Commercial Strategy/Marketing/Diagnostics leadership, brand teams, and National Accounts/Market Access leaders to align and execute.
- Manage vendor agency of record; ensure compliant, on-time delivery within budget.
- Drive MLR (medical/legal/regulatory) review and approval for market access/payer engagement materials.
- Coordinate deployment and field training; manage pull-through tracking; manage Market Access Marketing team budget.
Qualifications:
- Bachelor’s degree required; MBA/MS preferred.
- 10+ years relevant biotech experience (orphan disease preferred); 3+ years pharma brand/marketing/market access preferred.
- Extensive payer marketing resource development and HEOR-informed access support.
- Experience managing promotional materials through MLR (timelines/version control).
- Specialty therapy commercialization experience (rare disease preferred); strong payer regulatory/enforcement knowledge.
- Digital payer marketing experience (portals, email, webinars, omnichannel) with regulatory understanding.
- Budget/vendor management; ability to work independently in ambiguity; strong communication/influencing in matrix.
- Ability to travel up to 30%.