Director, Market Access and Channel Strategy- PDT
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Role Summary
Join Takeda as a Director, Market Access and Channel Strategy within U.S. Patient and Market Access (PAMA) out of our Cambridge or Lexington, MA office. You will develop and oversee sustainable U.S. market access and channel strategies for assigned products within Takeda’s Plasma-Derived Therapies Business Unit (PDT BU) that will allow patients to gain access to Takeda’s existing and future products. You will also be responsible for value story development, payer/PBM contracting strategy, pricing, specialty pharmacy and distribution plans, and payer/channel marketing resources for in-line and pipeline products.
Responsibilities
- Develop and oversee sustainable market access and channel strategies that will allow patients to gain access to Takeda’s existing and future products
- Responsible for value story development, contracting strategy, pricing, specialty pharmacy and distribution plans, reimbursement, and marketing resources
- Ensure close collaboration with other Managed Markets and Patient Access colleagues along with Medical, Health Economics and Outcomes Research (HEOR), Marketing, Finance, Analytics, and Sales to capture relevant payer and channel insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools
- Understand the reimbursement landscape and incorporate knowledge into market access and pricing strategy
- Collaborate with HEOR in the development of payer evidence needs and ensure it is integrated into the Medical/HEOR evidence plan
- Align within the organization on metrics to assess impacts of key market access strategies and tactics
- Manage and execute payer and channel specific marketing plans to achieve patient and business objectives
- Contribute to the annual brand planning, forecasting, and budgeting process to represent payer and channel customer segments and ensures brand plans incorporate the needs of patients, payers, and healthcare providers
- Partner with New Product Planning and Business Development functions to inform market access inputs and strategies for early stage/targeted assets
Qualifications
- Bachelor’s degree in related field required; MBA, PharmD, or MS in a health science related field highly preferred
- 10+ years of experience in biopharma required; biopharma market access experience highly preferred (across payer, PBM, IDN, GPO, specialty pharmacy, etc.)
- Understanding of U.S. payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge of biologics and specialty products preferred
- Experience working across Medical, Legal, Finance, Analytics, Public Affairs, etc.
- Financial acumen including resource allocation, budget management and reporting, strategic sourcing, and P&L evaluation
- Analytical capabilities to ensure robust inputs to decision-making
- Knowledge of the commercial brand planning processes preferred
- Travel ~10% (domestic)