Director - Key Opinion Leader Strategy and Engagement (Marketing)

Role Summary

The Director, Key Opinion Leader Strategy & Engagement will lead a team and critically shape KOL strategy & engagement across NN USO. They will be accountable for KOL and medical association identification, planning, and engagement strategies. They will develop competitive differentiation in NNI KOL strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize KOL engagement (individually and via medical associations), ensure a consistent brand/therapy area vision and message, drive awareness and credibility for the company, and ultimately increase NN company and NN product endorsement and advocacy.

Responsibilities

• Identify, define and refine KOL- and association- targets from and for NN TAs/Disease Areas
• Define and execute pre-launch and launch KOL- and association-related brand/therapy area strategic objectives
• KOL Experience Strategy: Lead the execution of KOL experience strategies and ensure transparent communication with stakeholders outside the department. Actively manage the process to drive consistent execution across all channels
• Strategic Planning: Identify competitive obstacles and implement strategic actions to drive brand/therapy area success. Develop and present compelling plans for endorsement
• Global Collaboration: Execute partnerships with global colleagues on brand/therapy area strategies and key decisions
• KOL Engagement and Early Market Education: Design and execute KOL engagement strategies that build advocacy and support for the brand/therapy area. Lead specific early market education initiatives to effectively prepare the market
• Thought Leadership Programming: Oversee the development and execution of thought leadership programs, educational initiatives, and advisory boards with KOLs
• KOL Interaction and Communication: Facilitate scientific communications between internal stakeholders and KOLs, ensuring mutual understanding of NNI products, pipeline developments, and emerging healthcare trends
• Learning Event Coordination: Strategically coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and direct engagement with KOLs
• Measuring Performance: Establish key performance indicators (KPIs) and a detailed measurement plan to assess the success of omnichannel and KOL experience strategies. Continuously analyze the effectiveness of HCP/KOL engagement tactics, optimizing execution to enhance customer interactions with NNI. Make data-driven recommendations for ongoing improvement. Identify and implement actionable improvements
• Budget Management: Ensure effective management of the marketing budget to optimize resource allocation and drive impactful strategies. Regularly evaluate resource utilization to achieve productivity goals and departmental profitability

Qualifications

• Required: Requires a Bachelor’s degree; Master’s degree preferred
• Required: 10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
• Required: Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, within cardiometabolic area required
• Required: HCP marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is required
• Required: Proven success in developing strategy through expert understanding of market and industry
• Required: Ability to manage complexity, including the leadership of work across competing priorities
• Required: Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Required: Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers
• Required: Proven track record of successful KOL relationship management and strategic collaboration
• Required: HCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is required
• Required: Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Required: Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Required: Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as strong aptitude to build rapport and credibility with external customers
• Required: Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Required: Experience with management of outside agencies
• Required: Excellent leadership and team management skills, with the ability to inspire and motivate others
• Required: People management experience required, with a proven track record of development and coaching

Additional Requirements

• Physical Requirements: Up to 50% overnight travel.