Director Kevzara HCP Marketing – US

Role Summary

Director Kevzara HCP Marketing – US leads the tactical execution and ongoing management of physician-focused marketing and specialty programs for Kevzara in the U.S. market. Reports to the U.S. HCP Marketing Lead. This role requires strategic thinking, cross-functional collaboration, and the ability to independently manage complex deliverables while aligning with broader brand objectives. Location: Cambridge, MA.

Responsibilities

• Lead the execution of Kevzara’s branded and unbranded strategic and tactical plans for Healthcare Providers (HCPs) and Advanced Practice Providers (APPs), in close collaboration with the Consumer and Digital Marketing partners and agency partners, to drive awareness and adoption of Kevzara.
• Partner with the Consumer and Digital Marketing partners to develop and optimize non-personal promotional content and collateral that align with Kevzara’s positioning and engagement strategy.
• Oversee the development and deployment of Kevzara HCP Speaker Programs, including speaker training and content alignment with brand messaging.
• Collaborate with the Thought Leader Liaison (TLL) Director and agency teams to create impactful materials for field use, supporting peer-to-peer engagement and scientific exchange.
• Work with the Field Sales Training partners to design and deliver training resources that support the launch and pull-through of Kevzara promotional assets.
• Lead the generation of actionable HCP insights through Advisory Boards and primary market research initiatives, in partnership with internal stakeholders and external agencies, to inform Kevzara’s strategic direction.
• Work cross-functionally to develop and execute Kevzara Field Sales Plan of Action (POA) meetings, ensuring alignment across cross-functional teams and readiness of field-facing materials.
• Collaborate with Digital and Consumer Marketing partners to conduct market analysis and competitive benchmarking, measuring ROI across Kevzara’s personal and non-personal HCP marketing initiatives.
• Manage administrative aspects of Kevzara HCP marketing projects, including contract development, purchase order generation, budget tracking, and reconciliation.
• Ensure all Kevzara promotional activities are executed in full compliance with legal, regulatory, and medical standards.
• Lead and support cross-functional initiatives across Kevzara’s HCP marketing efforts, contributing to brand growth and strategic innovation.

Qualifications

• Core Competencies: Proven experience in designing, conducting, and interpreting market research to inform strategic decisions; Strong leadership in managing projects through the Medical, Legal, and Regulatory (MLR) review process; Exceptional ability to prioritize, coordinate, and manage multiple projects simultaneously in a fast-paced environment; Demonstrated success in working cross-functionally and collaboratively across diverse teams; Strong customer-centric mindset with the ability to anticipate and respond to internal and external stakeholder needs.
• Professional Attributes: Self-starter with a proactive approach and ability to take ownership from day one; Excellent oral and written communication skills, with attention to detail and clarity; Highly dependable, organized, and goal-oriented with strong time management skills; Discreet and professional, with a solid understanding of confidentiality and data sensitivity; Effective communicator who proactively shares timelines and progress updates; Ability to navigate complex organizational structures with minimal supervision; Adaptable and resilient in a dynamic, evolving environment.

Education

• Bachelor’s degree in Business, Biosciences, or a closely related field, with 5–7 years of experience in the pharmaceutical or biotechnology industry
• Master’s degree in Business, Biosciences, or a closely related field, with 3+ years of relevant industry experience

Skills

• Market research design, execution, and interpretation
• Leadership and cross-functional collaboration
• Project management through MLR processes
• Strategic planning and brand execution
• Strong written and verbal communication
• Stakeholder management and collaboration
• Adaptability and resilience in fast-paced environments

Additional Requirements

• Willingness to travel nationally as needed