Director, Institutional Customer Marketing, Platforms
Pfizer
5 hours ago
Remote friendly (New York, NY)
United States
Marketing
Responsibilities:
- Lead development and execution of omnichannel marketing strategy for SOLU-CORTEF and Ready-to-Use sterile injectable drug-device combination platforms to reach hospital clinicians/pharmacy, GPOs, and IDNs and achieve growth/sales objectives.
- Analyze market trends, customer needs, and competitive landscape to build differentiated marketing campaigns and plans for Ready-to-Use platforms and Biosimilars.
- Manage marketing plan execution: content/asset development and deployment, media strategy, and print/digital presence.
- Ensure marketing assets and selling tools are fit-for-purpose and support field training.
- Partner with US Hospital communications/marketing to reflect RTU brand priorities across pan-portfolio efforts (e.g., congresses, customer communications).
- Develop and execute US Hospital customer adboards to gain customer-experience feedback.
- Collaborate with Review Committee to ensure compliant materials.
- Assess tactical performance and optimize based on qualitative and quantitative insights.
- Manage budget, internal/external teams, and agency resources.
Qualifications:
- Bachelor’s degree + 8 years (or Master’s + 7; or PhD + 5+).
- Experience in pharmaceuticals/medical devices/related industry and/or Sales, Marketing, or Communications.
Preferred:
- Marketing/Communications degree; strong healthcare/biopharma knowledge; hospital generics/sterile injectables and Biosimilars experience; P&L understanding; agency partner management; strong project management and leadership; strong written/oral/presentation skills; analytical/problem-solving skills.
Travel/Location/Benefits:
- 15–20% travel; Hybrid.
- Eligible for Pfizer Global Performance Plan bonus (20% target) and long-term incentives; 401(k) match; paid vacation/holidays; paid caregiver/parental and medical leave; medical/prescription/dental/vision coverage.
Salary range: $162,900–$271,500 base (Tampa: $146,600–$244,400).
- Lead development and execution of omnichannel marketing strategy for SOLU-CORTEF and Ready-to-Use sterile injectable drug-device combination platforms to reach hospital clinicians/pharmacy, GPOs, and IDNs and achieve growth/sales objectives.
- Analyze market trends, customer needs, and competitive landscape to build differentiated marketing campaigns and plans for Ready-to-Use platforms and Biosimilars.
- Manage marketing plan execution: content/asset development and deployment, media strategy, and print/digital presence.
- Ensure marketing assets and selling tools are fit-for-purpose and support field training.
- Partner with US Hospital communications/marketing to reflect RTU brand priorities across pan-portfolio efforts (e.g., congresses, customer communications).
- Develop and execute US Hospital customer adboards to gain customer-experience feedback.
- Collaborate with Review Committee to ensure compliant materials.
- Assess tactical performance and optimize based on qualitative and quantitative insights.
- Manage budget, internal/external teams, and agency resources.
Qualifications:
- Bachelor’s degree + 8 years (or Master’s + 7; or PhD + 5+).
- Experience in pharmaceuticals/medical devices/related industry and/or Sales, Marketing, or Communications.
Preferred:
- Marketing/Communications degree; strong healthcare/biopharma knowledge; hospital generics/sterile injectables and Biosimilars experience; P&L understanding; agency partner management; strong project management and leadership; strong written/oral/presentation skills; analytical/problem-solving skills.
Travel/Location/Benefits:
- 15–20% travel; Hybrid.
- Eligible for Pfizer Global Performance Plan bonus (20% target) and long-term incentives; 401(k) match; paid vacation/holidays; paid caregiver/parental and medical leave; medical/prescription/dental/vision coverage.
Salary range: $162,900–$271,500 base (Tampa: $146,600–$244,400).