Director, Influencer Marketing

Role: Director, Influencer Marketing at Pendulum, responsible for designing and executing a comprehensive influencer strategy to establish the brand as a leader in microbiome science, enhance consumer trust, and drive revenue growth. Responsibilities include building diversified influencer portfolios (scientists, healthcare professionals, celebrities, cultural creators), cultivating authentic partnerships, developing multi-platform campaigns, testing and optimizing influencer content, managing external agency collaborations, and implementing performance measurement frameworks. The role involves cross-functional planning, mentoring team members, and reporting on impact metrics aligned with brand and business objectives. Requirements: 7+ years in marketing with a focus on influencer marketing, social media, and content strategy; proven experience managing campaigns that generate engagement and growth; leadership experience, including mentorship; strong strategic, communication, and cross-functional collaboration skills; experience working with external agencies; ability to blend creative storytelling with data-driven insights. Preferred: experience in health, wellness, or healthcare sectors; bachelor’s degree required, MBA or master’s a plus. HighValue: health/wellness/healthcare, microbiome science, influencer marketing, multi-channel campaigns, agency collaboration, measurement of trust-building and revenue metrics. WorkSetup: not specified.