Director - Influencer Marketing

Role: Director of Social Media & Influencer Strategy at Caris Detect, leading the development and execution of social media, influencer programs, and community engagement initiatives to enhance brand awareness, trusted engagement, and commercial impact. Responsibilities: own social media strategy across channels, manage content calendars, create and optimize social content, develop executive and influencer campaigns, build relationships with creators and healthcare advocates, partner with internal and external teams, monitor industry trends, establish measurement frameworks, analyze performance data, and communicate insights to leadership. Qualifications: Bachelor's degree in Marketing, Communications, or related field; 10+ years of experience in social media, influencer marketing, or brand engagement within healthcare, diagnostics, biotech, or medical devices; proven success in building high-performing channels and influencer programs; strong storytelling, analytical, and project management skills; experience managing agencies and collaborations. Preferred: advanced degrees such as MBA; experience in consumer health or wellness branding, healthcare commercialization, executive thought leadership, and digital reputation management; familiarity with regulated healthcare environments. High-Value: focus on healthcare, diagnostics, and biotech sectors; emphasis on digital engagement, influencer marketing, and community building; cross-functional collaboration across marketing, medical, and regulatory teams; travel up to 25% for events and content creation. Work setup: full-time role, primarily remote with occasional travel.