Director - Influencer Marketing

Role: Director, Social Media & Influencer Strategy at Caris Detect, leading the development and execution of a comprehensive influence ecosystem to enhance brand awareness, engagement, and trust within healthcare, especially in diagnostics and precision medicine. Responsibilities: Own social media strategy across channels, develop content calendars, manage influencer and ambassador programs, build relationships with healthcare professionals and creators, oversee agency and partner collaborations, and analyze performance metrics to optimize impact. Collaborate with cross-functional teams including marketing, medical affairs, and legal to ensure strategic alignment and compliance. Qualifications: Bachelor's degree in Marketing, Communications, or related field; 10+ years in social media, influencer marketing, or digital community building, preferably in healthcare, biotech, or diagnostics; proven success in scaling social media channels and influencer initiatives with measurable results; strong storytelling, analytical, and project management skills. Preferred: Advanced degree (MBA), experience in consumer health or wellness brands, healthcare product commercialization, and digital reputation management in regulated environments. High-Value: Focus on diagnostics, precision medicine, and healthcare influencer ecosystems. Work setup includes a full-time role with potential travel up to 25%, primarily remote or hybrid.