Director, HPV Global Marketing - HCP Strategy & Activation
Merck
June 30, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Key Responsibilities:
- HCP Strategy: Lead HCP strategy across priority audiences/channels; translate insights into strategic choices, quarterly/annual priorities, and measurable outcomes.
- HCP Activation: Lead global HCP activation; ensure integration across awareness, relevance, urgency, conversion; enable omnichannel execution.
- L3 Champion: Ensure segmentation/personas, content & channel strategy, and tactics align to the customer experience plan.
- Master Brand HCP Campaign: Lead campaign evolution and delivery with key markets/regions.
- Gavi/UNICEF Alliance: Support HPV vaccination expansion in Gavi-eligible countries; partner on near-term planning.
- GHQ Cross-Functional Team: Coordinate with Policy, Market Access, Medical, Outcomes Research, and Communications for aligned brand experience.
- Adult & Adolescent Accelerator: Build/scale tools, playbooks, and accelerators for fast, consistent execution.
- Learning & Development: Identify capability gaps; lead learning plans; ensure tools/playbooks enable consistent execution.
Education:
- Required: BA/BS
- Preferred: MBA/MS
Required Experience/Skills:
- 7+ years brand marketing; 8+ years progressive vaccines/biopharma experience.
- Leadership/collaboration; influence across cross-functional teams.
- Global marketing/commercial strategy success; strategic/innovative and learning-oriented.
- Strong communication; works in ambiguity; data-analytics comfort.
- Customer-centric brand development; agency management; global campaign development/delivery.
- Hybrid work ability; compliance with local/national/company policies.
Preferred Skills:
- Global/country/regional marketing; vaccines commercial and sales/marketing exposure.
- Digital platform knowledge; business readiness/market research/agency partner input.
Benefits/Compensation (if applicable): Annual bonus and long-term incentive (if applicable); comprehensive benefits (medical/dental/vision, retirement/401(k), paid holidays/vacation, compassionate/sick days).
Application: Apply at https://jobs.merck.com/us/en (or Workday Jobs Hub). Deadline is stated on the posting.
Location/Travel: Rahway, NJ or Upper Gwynedd, PA; up to 20% travel.
- HCP Strategy: Lead HCP strategy across priority audiences/channels; translate insights into strategic choices, quarterly/annual priorities, and measurable outcomes.
- HCP Activation: Lead global HCP activation; ensure integration across awareness, relevance, urgency, conversion; enable omnichannel execution.
- L3 Champion: Ensure segmentation/personas, content & channel strategy, and tactics align to the customer experience plan.
- Master Brand HCP Campaign: Lead campaign evolution and delivery with key markets/regions.
- Gavi/UNICEF Alliance: Support HPV vaccination expansion in Gavi-eligible countries; partner on near-term planning.
- GHQ Cross-Functional Team: Coordinate with Policy, Market Access, Medical, Outcomes Research, and Communications for aligned brand experience.
- Adult & Adolescent Accelerator: Build/scale tools, playbooks, and accelerators for fast, consistent execution.
- Learning & Development: Identify capability gaps; lead learning plans; ensure tools/playbooks enable consistent execution.
Education:
- Required: BA/BS
- Preferred: MBA/MS
Required Experience/Skills:
- 7+ years brand marketing; 8+ years progressive vaccines/biopharma experience.
- Leadership/collaboration; influence across cross-functional teams.
- Global marketing/commercial strategy success; strategic/innovative and learning-oriented.
- Strong communication; works in ambiguity; data-analytics comfort.
- Customer-centric brand development; agency management; global campaign development/delivery.
- Hybrid work ability; compliance with local/national/company policies.
Preferred Skills:
- Global/country/regional marketing; vaccines commercial and sales/marketing exposure.
- Digital platform knowledge; business readiness/market research/agency partner input.
Benefits/Compensation (if applicable): Annual bonus and long-term incentive (if applicable); comprehensive benefits (medical/dental/vision, retirement/401(k), paid holidays/vacation, compassionate/sick days).
Application: Apply at https://jobs.merck.com/us/en (or Workday Jobs Hub). Deadline is stated on the posting.
Location/Travel: Rahway, NJ or Upper Gwynedd, PA; up to 20% travel.