Director, HPV Global Marketing - HCP Strategy & Activation
Merck
June 30, 2026
Remote friendly (Rahway, NJ)
United States
Marketing
Director, HPV Global HCP Strategy & Activation
Key Responsibilities:
- HCP Strategy: Lead HCP strategy across priority audiences/channels; translate insights into quarterly/annual priorities and measurable outcomes.
- HCP Activation: Lead global HCP activation; integrate awareness, relevance, urgency, and conversion; enable omnichannel execution.
- L3 Champion: Ensure segmentation/personas, content/channel strategy, and customer experience alignment.
- Master Brand HCP Global Campaign: Lead campaign evolution and delivery with key markets/regions.
- Gavi/UNICEF Alliance: Support HPV vaccination expansion in Gavi-eligible countries (NIP introductions, cohort expansions); partner with Global Policy and manufacturing on near-term planning.
- GHQ Cross-Functional Team (Policy, Market Access, Medical, Outcomes Research, Comms): Align prioritization and consistent brand experience.
- Adult & Adolescent Accelerator: Build/scale global tools, playbooks, and accelerators.
- Learning & Development: Identify capability gaps; lead learning plans; ensure consistent execution.
Education (minimum):
- Required: BA/BS
- Preferred: MBA/MS
Required Experience & Skills:
- 7+ years brand marketing; 8+ years progressive vaccines/biopharmaceuticals experience
- Strong cross-functional leadership/influence; global marketing/commercial strategy success
- Strategic, innovative, learning-oriented; exceptional communicator
- Comfortable in ambiguity; data-analytics/data-driven decision making
- Customer-centric brand development; agency management; campaign development/delivery/localization
- Hybrid work; compliance with local/national/company policies
Preferred:
- Global/country/regional marketing; vaccines commercial (sales & marketing)
- Experience competing/diverse markets/channel development; digital platform knowledge
- Commercial input on readiness reviews, market research, agency partner management
Location/Travel:
- Rahway, NJ or Upper Gwynedd, PA; up to 20% travel
Application:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub if current employee).
Key Responsibilities:
- HCP Strategy: Lead HCP strategy across priority audiences/channels; translate insights into quarterly/annual priorities and measurable outcomes.
- HCP Activation: Lead global HCP activation; integrate awareness, relevance, urgency, and conversion; enable omnichannel execution.
- L3 Champion: Ensure segmentation/personas, content/channel strategy, and customer experience alignment.
- Master Brand HCP Global Campaign: Lead campaign evolution and delivery with key markets/regions.
- Gavi/UNICEF Alliance: Support HPV vaccination expansion in Gavi-eligible countries (NIP introductions, cohort expansions); partner with Global Policy and manufacturing on near-term planning.
- GHQ Cross-Functional Team (Policy, Market Access, Medical, Outcomes Research, Comms): Align prioritization and consistent brand experience.
- Adult & Adolescent Accelerator: Build/scale global tools, playbooks, and accelerators.
- Learning & Development: Identify capability gaps; lead learning plans; ensure consistent execution.
Education (minimum):
- Required: BA/BS
- Preferred: MBA/MS
Required Experience & Skills:
- 7+ years brand marketing; 8+ years progressive vaccines/biopharmaceuticals experience
- Strong cross-functional leadership/influence; global marketing/commercial strategy success
- Strategic, innovative, learning-oriented; exceptional communicator
- Comfortable in ambiguity; data-analytics/data-driven decision making
- Customer-centric brand development; agency management; campaign development/delivery/localization
- Hybrid work; compliance with local/national/company policies
Preferred:
- Global/country/regional marketing; vaccines commercial (sales & marketing)
- Experience competing/diverse markets/channel development; digital platform knowledge
- Commercial input on readiness reviews, market research, agency partner management
Location/Travel:
- Rahway, NJ or Upper Gwynedd, PA; up to 20% travel
Application:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub if current employee).