Director, Hospital Strategy Marketing- Cardiovascular

Role Summary

The Director, Hospital Strategy Marketing, will have a unique opportunity to help shape the future of cardiovascular treatment on a critical growth brand at Bristol Myers Squibb. This role will drive in-line marketing and promotional strategy in hospitals and alternate sites of care, coordinate efforts with HCP marketing, lead key commercial projects from strategy to execution, and collaborate with cross-functional leaders across Sales, Training, Medical, Market Access, Business Insights & Technology (BI&T), and Patient Access Support Services (PASS) to ensure robust strategic planning and strong execution.

Responsibilities

• Develop and execute a comprehensive marketing strategy and launch plan for the hospital and IDN settings, inclusive of transition and quality of care as patient transfers into the community setting.
• Conduct market research, gather stakeholder insights, identify quality of care gaps, role of quality measures and protocols, and resulting market opportunities in the hospital setting across all three indications.
• Develop the IDN & Hospital Go-To-Market strategy and execution, inclusive of messaging, targeting, archetyping, cross-functional team deployment and coordination, and in field execution pre and post launch.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, track awareness, engagement, and prescribing behavior, and optimize strategies based on performance insights.
• Collaborate with medical affairs, market access, and HEOR teams to translate scientific data, clinical evidence, and real-world evidence into compelling messaging and communication strategies tailored to hospital audiences.
• Collaborate closely with the HCP marketing team, BI&T medical affairs, market access, PASS, HEOR, consumer marketing, sales, field medical, and key account managers, to ensure a seamless IDN & Hospital strategy and execution at launch, aligned to brand goals.
• Work with agencies of record to develop promotional resources, educational materials, hospital-based value propositions, HEOR materials supporting clinical and value conversations, and additional tools as necessary for hospital stakeholders.
• This role is based in Princeton, NJ, and requires 10-20% travel.

Qualifications

• Bachelor's degree required.
• Minimum 8 years pharmaceutical experience; hospital or pharmacy experience preferred.
• Demonstrated success in marketing, including innovative product/data launches and successful delivery of strategic and operational plans.
• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results. The ability to formulate a winning launch strategy and engage necessary stakeholders to develop a comprehensive plan of action will be critical.
• Strong cross-functional business acumen covering sales, access, HEOR, patient services, operations (e.g., trade, sampling), finance, GPS with the ability to assess and deliver results.
• Ability to effectively lead and influence without direct authority at all levels and cross-functionally.
• Sound business judgment, ethical behavior, decisiveness, and strategic vision.
• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Digital Marketing and Decision-Making Skills.
• Clinical understanding of cardiovascular disease and available treatments.
• Experience building strong external relationships within a therapy ecosystem across healthcare professionals, key accounts, and patient groups.

Skills

• Strategic marketing leadership
• Cross-functional collaboration
• Market research and analytics
• HCP and hospital stakeholder engagement
• Launch planning and execution
• HEOR and market access collaboration
• Communication and messaging for hospital audiences