Director, HEMGENIX Marketing

Role: Senior marketing leader responsible for developing and executing the brand strategy for HEMGENIX in the US, with full P&L ownership. Main objectives include achieving sales, market share, and patient access goals for the hemophilia B treatment. Responsibilities encompass creating comprehensive marketing plans, aligning resources, managing cross-functional stakeholder collaboration—including Medical, Sales, Healthcare Systems, and Market Access— and driving patient and HCP engagement strategies. The role involves developing value propositions, ensuring compliance, and managing agency partnerships to support brand growth and market access. Candidate must support clinical and operational barrier resolution to optimize brand success. Qualifications: Bachelor's in business, marketing, or healthcare; MBA preferred. Requires over 10 years in healthcare, with 6–8 years in pharma/biotech marketing, especially in new product launches. Experience with institutional sales, Buy & Bill processes, and hemophilia B or rare disease markets enhances suitability. High-value details include focus on hemophilia B, portfolio strategy, patient advocacy, market access, and multi-stakeholder engagement. No specific geographic or travel details provided.