Director, HCP US Marketing
Ascendis Pharma
6 hours ago
Remote friendly (Princeton, NJ)
United States
Marketing
Director of HCP Marketing
Key Responsibilities
- Own HCP marketing strategy and execution aligned to brand objectives and customer insights.
- Translate clinical data into compelling, compliant narratives for priority HCP segments.
- Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
- Lead Field Force strategy and execution, including field sales messaging strategy and tactical execution.
- Support omnichannel HCP campaigns across personal (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
- Partner with Sales leadership to optimize field tools, messaging, and deployment for top-tier targets.
- Oversee congress strategy and execution (booth presence, symposia, pre-/post-meeting engagement).
- Ensure HCP marketing integration with patient and payer strategies where appropriate.
- Use market research, analytics, and real-world insights to refine segmentation, targeting, and messaging.
- Establish KPIs and dashboards to measure effectiveness and enable agile optimization.
- Drive test-and-learn initiatives to improve engagement, message pull-through, and ROI.
- Work with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.
- Lead, mentor, and develop direct reports; manage agency partners; foster accountability, innovation, and continuous improvement.
Qualifications
Required
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of pharmaceutical/biotech marketing with significant HCP marketing leadership.
- Proven brand strategy and omnichannel execution experience in a regulated environment.
- Experience coaching and mentoring direct reports.
- Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
- Demonstrated ability to translate clinical data into impactful marketing strategies.
- Experience leading cross-functional teams and influencing without authority.
Preferred
- Launch experience.
- Specialty or rare disease experience.
- Experience managing budgets.
- Up to 25% travel (including select weekends).
Compensation/Benefits (if included)
- Annual base salary: $225,000 - $245,00.
Key Responsibilities
- Own HCP marketing strategy and execution aligned to brand objectives and customer insights.
- Translate clinical data into compelling, compliant narratives for priority HCP segments.
- Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
- Lead Field Force strategy and execution, including field sales messaging strategy and tactical execution.
- Support omnichannel HCP campaigns across personal (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
- Partner with Sales leadership to optimize field tools, messaging, and deployment for top-tier targets.
- Oversee congress strategy and execution (booth presence, symposia, pre-/post-meeting engagement).
- Ensure HCP marketing integration with patient and payer strategies where appropriate.
- Use market research, analytics, and real-world insights to refine segmentation, targeting, and messaging.
- Establish KPIs and dashboards to measure effectiveness and enable agile optimization.
- Drive test-and-learn initiatives to improve engagement, message pull-through, and ROI.
- Work with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.
- Lead, mentor, and develop direct reports; manage agency partners; foster accountability, innovation, and continuous improvement.
Qualifications
Required
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of pharmaceutical/biotech marketing with significant HCP marketing leadership.
- Proven brand strategy and omnichannel execution experience in a regulated environment.
- Experience coaching and mentoring direct reports.
- Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
- Demonstrated ability to translate clinical data into impactful marketing strategies.
- Experience leading cross-functional teams and influencing without authority.
Preferred
- Launch experience.
- Specialty or rare disease experience.
- Experience managing budgets.
- Up to 25% travel (including select weekends).
Compensation/Benefits (if included)
- Annual base salary: $225,000 - $245,00.