Director, HCP Promotions

Role: Lead HCP promotional strategy for the launch of Viaskin Peanut, overseeing end-to-end development, production, and lifecycle management of promotional materials targeting healthcare professionals. Responsibilities: manage personal promotion toolkit (visual aids, emails, training materials), oversee field materials supply chain, lead non-personal promotion channels (digital, journal ads, direct mail), develop and execute HCP media plans, manage digital content and web properties, design omni-channel contact strategies, collaborate on CRM and marketing automation, produce promotional content for meetings, and oversee agency relationships. Requirements: Bachelor’s in Marketing, Life Sciences, Communications or related; 7+ years pharma/biotech commercial experience including 3+ years HCP marketing; hands-on experience with promotional material development; knowledge of FDA promotion regulations, PRC processes, and digital media platforms; proficiency with content management and CRM tools; strong project management and cross-functional collaboration skills. Preferred: MBA, experience in launch-stage biotech or specialty pharma, digital/media planning expertise, and agency management. HighValue: HCP marketing, omni-channel strategy, digital media, compliance with FDA and PRC policies, launch environment, and experience with promotional content management platforms. WorkSetup: hybrid Warren, NJ (3 days onsite minimum).