Director, HCP Promotions

Key Responsibilities:
- Lead HCP personal promotions strategy for the Viaskin Peanut launch, including end-to-end development, PRC submission, and lifecycle management of the personal HCP promotional toolkit (visual aids, detail aids, leave-behinds, reprint carriers, rep-triggered/approved emails, clinical training materials, and objection-handling guides).
- Oversee field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall processes.
- Lead strategy and execution for non-personal promotion (NPP) channels targeting HCPs (digital display, programmatic, journal ads, direct mail, headquarter emails, sponsored programming).
- Develop and manage the annual HCP media plan (channel mix, audience targeting, budget allocation, flight scheduling).
- Own web content strategy and day-to-day management of HCP-facing digital properties (professional website, microsites, gated portals).
- Develop and maintain HCP journey maps and design omni-channel contact strategies.
- Implement trigger-based content sequences and next-best-action logic in CRM and marketing automation.
- Develop promotional content for National and Regional POA meetings; collaborate on TBM promotional material certification.
- Manage agency relationships (HCP advertising agency of record, digital agency, media agency), including SOW, timelines, budgets, and deliverable quality.

Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field (required).
- MBA/advanced degree (preferred).
- 7+ years pharma/biotech commercial experience, including 3+ years HCP marketing.
- Hands-on experience developing HCP promotional materials (personal and/or non-personal).
- Go-to-market strategy/creative campaigns/HCP messaging experience.
- Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes.
- Experience managing field materials supply chains and print/fulfillment operations.
- Experience managing advertising/digital agency relationships.
- Preferred: omni-channel HCP marketing or CRM-driven contact strategy; launch-stage biotech/specialty pharma; sales/sales management.
- Proficiency with Veeva Vault or comparable platforms.
- Strong project management; ability to manage high-volume, multi-channel production simultaneously.

Behavioral Skills:
- Agency leadership, sharp briefs and rigorous deliverable review.
- Cross-functional collaboration.
- Data-driven optimization using analytics, advertising, web traffic, and CRM.
- High-volume execution discipline and attention to detail.