Director, HCP Promotions
DBV Technologies
June 24, 2026
Remote friendly (Bernards, NJ)
United States
Marketing
Key Responsibilities:
- Lead HCP personal promotions strategy for launch of Viaskin Peanut, including end-to-end development, PRC submission, and lifecycle management of personal HCP promotional toolkit (visual aids, detail aids, leave-behinds, rep-triggered approved emails, clinical training materials, objection-handling guides).
- Oversee field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall.
- Lead non-personal promotion (NPP) channels targeting HCPs: digital display, programmatic, journal ads, direct mail, HQ emails, and sponsored programming.
- Develop and manage annual HCP media plan (channel mix, audience targeting, budget allocation, flight scheduling).
- Own HCP-facing web content strategy and day-to-day management of professional website, microsites, and gated portals.
- Develop/manage HCP journey maps and omni-channel contact strategies; implement trigger-based sequences and next-best-action logic in CRM/marketing automation.
- Develop HCP promotional content for POA meetings; manage TBM promotional material certification with Sales Training.
- Manage agency of record relationships (advertising, digital, media), including SOWs, timelines, budgets, and deliverable quality.
Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field (required); MBA/advanced degree (preferred).
- 7+ years pharma/biotech commercial experience with 3+ years HCP marketing.
- Hands-on experience developing personal and/or NPP HCP promotional materials.
- Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes; PhRMA Code; MLR/PRC processes.
- Experience with field materials supply chains/print production/fulfillment; advertising and digital agency management.
- Preferred: omni-channel HCP marketing or CRM-driven contact strategy; launch-stage biotech/specialty pharma; sales/sales management.
- Proficient with Veeva Vault (or comparable); HCP media planning and digital platforms (programmatic, display, journal digital); CRM/marketing automation/next-best-action tools.
Behavioral Skills:
- Agency leadership, cross-functional collaboration, data-driven optimization, high-volume execution discipline, exceptional attention to detail.
Location/Salary:
- Warren, New Jersey (3 days onsite minimum)
- Salary range: $190k–$220k
- Lead HCP personal promotions strategy for launch of Viaskin Peanut, including end-to-end development, PRC submission, and lifecycle management of personal HCP promotional toolkit (visual aids, detail aids, leave-behinds, rep-triggered approved emails, clinical training materials, objection-handling guides).
- Oversee field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall.
- Lead non-personal promotion (NPP) channels targeting HCPs: digital display, programmatic, journal ads, direct mail, HQ emails, and sponsored programming.
- Develop and manage annual HCP media plan (channel mix, audience targeting, budget allocation, flight scheduling).
- Own HCP-facing web content strategy and day-to-day management of professional website, microsites, and gated portals.
- Develop/manage HCP journey maps and omni-channel contact strategies; implement trigger-based sequences and next-best-action logic in CRM/marketing automation.
- Develop HCP promotional content for POA meetings; manage TBM promotional material certification with Sales Training.
- Manage agency of record relationships (advertising, digital, media), including SOWs, timelines, budgets, and deliverable quality.
Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field (required); MBA/advanced degree (preferred).
- 7+ years pharma/biotech commercial experience with 3+ years HCP marketing.
- Hands-on experience developing personal and/or NPP HCP promotional materials.
- Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes; PhRMA Code; MLR/PRC processes.
- Experience with field materials supply chains/print production/fulfillment; advertising and digital agency management.
- Preferred: omni-channel HCP marketing or CRM-driven contact strategy; launch-stage biotech/specialty pharma; sales/sales management.
- Proficient with Veeva Vault (or comparable); HCP media planning and digital platforms (programmatic, display, journal digital); CRM/marketing automation/next-best-action tools.
Behavioral Skills:
- Agency leadership, cross-functional collaboration, data-driven optimization, high-volume execution discipline, exceptional attention to detail.
Location/Salary:
- Warren, New Jersey (3 days onsite minimum)
- Salary range: $190k–$220k