Director, HCP Personal Promotion Marketing

Role: Director, HCP Personal Promotion Marketing responsible for developing and executing healthcare professional engagement strategies to support the launch and growth of Cytokinetics' cardiovascular portfolio. Responsibilities include creating customer segmentation, messaging, and promotional initiatives for cardiologists; leading launch planning; collaborating cross-functionally with teams such as Market Research, Medical Affairs, and Sales; and leveraging insights to optimize performance. Qualifications: Bachelor's degree with 5+ years in pharmaceutical, biotech, or healthcare marketing, demonstrating experience in HCP marketing, cross-functional leadership, and strategic planning. Preferred: MBA or advanced degree, cardiovascular or specialty pharma experience, and background in launching new products or indications. High-Value: Focused on specialty cardiovascular therapies, with an emphasis on HCP engagement, strategic branding, and launch execution. Work setup and travel details are not specified.