Director, HCP Media and Planning- CASA
Bristol Myers Squibb
9 hours ago
Remote friendly (Princeton, NJ)
United States
Marketing
Responsibilities:
- Lead media strategy and day-to-day management of media agencies; ensure internal/external partners maximize media relationships.
- Oversee media execution across the customer journey (patients, physicians, payers); translate media trends into business needs.
- Manage media planning/strategizing with senior internal partners (medical, commercial, access) and across HCP/consumer audiences.
- Build/maintain BMS roster of media and search engine marketing providers; contribute to agency strategy/scope for priority markets.
- Own business acumen for media buying; facilitate agency and team onboarding training.
- Ensure compliance by interpreting evolving regulatory requirements for media/search/SEO.
- Provide media support for complex media capabilities/issues/reviews; establish minimum performance standards; improve media planning frameworks.
- Lead insights/metrics discussions to optimize media plans; identify competitive/best-practice opportunities and synergies; drive innovation using metrics/analytics.
Qualifications:
- Bachelor’s degree required (MBA preferred).
- 8+ years agency experience in media strategy, planning, and digital.
- 5+ years in pharmaceutical industry; HCP and DTC media activation experience.
- Deep experience across key marketing channels (e.g., TV, print/journals, OOH, paid/organic search, display, social, CRM/email).
- People/team management experience.
- Proven success with analysis and strategic recommendations in a matrix environment; strong influence/judgment; excellent oral/written communication.
- Significant experience in channel and analytics planning; global experience and commercial/medical R&D partner experience preferred.
Benefits/Compensation (explicit):
- Princeton, NJ: $188,280–$228,145; additional incentive cash/stock may be available.
- Health, wellbeing, financial protection benefits; paid time off (flexible time off/PTO by eligibility).
Application instruction:
- If the role doesn’t perfectly match your resume, they encourage you to apply.
- Lead media strategy and day-to-day management of media agencies; ensure internal/external partners maximize media relationships.
- Oversee media execution across the customer journey (patients, physicians, payers); translate media trends into business needs.
- Manage media planning/strategizing with senior internal partners (medical, commercial, access) and across HCP/consumer audiences.
- Build/maintain BMS roster of media and search engine marketing providers; contribute to agency strategy/scope for priority markets.
- Own business acumen for media buying; facilitate agency and team onboarding training.
- Ensure compliance by interpreting evolving regulatory requirements for media/search/SEO.
- Provide media support for complex media capabilities/issues/reviews; establish minimum performance standards; improve media planning frameworks.
- Lead insights/metrics discussions to optimize media plans; identify competitive/best-practice opportunities and synergies; drive innovation using metrics/analytics.
Qualifications:
- Bachelor’s degree required (MBA preferred).
- 8+ years agency experience in media strategy, planning, and digital.
- 5+ years in pharmaceutical industry; HCP and DTC media activation experience.
- Deep experience across key marketing channels (e.g., TV, print/journals, OOH, paid/organic search, display, social, CRM/email).
- People/team management experience.
- Proven success with analysis and strategic recommendations in a matrix environment; strong influence/judgment; excellent oral/written communication.
- Significant experience in channel and analytics planning; global experience and commercial/medical R&D partner experience preferred.
Benefits/Compensation (explicit):
- Princeton, NJ: $188,280–$228,145; additional incentive cash/stock may be available.
- Health, wellbeing, financial protection benefits; paid time off (flexible time off/PTO by eligibility).
Application instruction:
- If the role doesn’t perfectly match your resume, they encourage you to apply.