Director, HCP Marketing - US
Kiniksa Pharmaceuticals
6 hours ago
Remote friendly (Lexington, MA)
United States
$225,000 - $235,000 USD yearly
Marketing
Responsibilities:
- Lead and develop HCP-facing plans in collaboration with market access, field sales, patient services, commercial operations, insights, and analytics.
- Develop HCP peer-to-peer strategy and content.
- Own congress strategy and execution planning (booth content, sponsorships, product theaters).
- Execute HCP digital and NPP strategy/tactics.
- Create HCP campaigns that change behavior and improve patient care.
- Lead digital/omnichannel HCP campaigns and CRM strategy.
- Manage agency partners and vendors for market research, marketing material creation/reviews, and budget adherence.
- Drive marketing material development and approvals through medical, regulatory, and legal review; integrate feedback to ensure compliant execution.
- Collaborate with Medical Affairs and relevant stakeholders (e.g., advocacy organizations) with HCP and medical community engagement.
- Manage timelines, budgets, and resources to meet commercial/corporate objectives; track competitive landscape.
- Identify future market dynamics and opportunities to guide US strategy.
Qualifications:
- Bachelor’s degree (MBA or advanced degree preferred).
- 7+ years of biopharmaceutical/pharmaceutical brand marketing experience, including 5+ years in HCP-focused marketing.
- Sales and/or sales leadership experience (plus).
- Rare disease and specialty pharmacy experience (preferred).
- Ability to drive projects to completion independently.
- Strong collaboration and problem-solving skills; empathy and curiosity.
- Solutions-oriented with strong analytical and presentation skills.
- Ability to champion change and innovative thinking.
- Excellent organizational and project-management skills; capable of multitasking in fast-paced, changing priorities.
- Strong commitment to compliance and ethical standards.
- Excellent written and verbal communication with all levels and external customers.
- Travel up to 30% (as needed).
Benefits:
- Salary commensurate with experience.
- Expected salary range for Director, HCP Marketing (US): $225,000–$235,000 annually.
Application instructions:
- Please contact us to request accommodation.
- Lead and develop HCP-facing plans in collaboration with market access, field sales, patient services, commercial operations, insights, and analytics.
- Develop HCP peer-to-peer strategy and content.
- Own congress strategy and execution planning (booth content, sponsorships, product theaters).
- Execute HCP digital and NPP strategy/tactics.
- Create HCP campaigns that change behavior and improve patient care.
- Lead digital/omnichannel HCP campaigns and CRM strategy.
- Manage agency partners and vendors for market research, marketing material creation/reviews, and budget adherence.
- Drive marketing material development and approvals through medical, regulatory, and legal review; integrate feedback to ensure compliant execution.
- Collaborate with Medical Affairs and relevant stakeholders (e.g., advocacy organizations) with HCP and medical community engagement.
- Manage timelines, budgets, and resources to meet commercial/corporate objectives; track competitive landscape.
- Identify future market dynamics and opportunities to guide US strategy.
Qualifications:
- Bachelor’s degree (MBA or advanced degree preferred).
- 7+ years of biopharmaceutical/pharmaceutical brand marketing experience, including 5+ years in HCP-focused marketing.
- Sales and/or sales leadership experience (plus).
- Rare disease and specialty pharmacy experience (preferred).
- Ability to drive projects to completion independently.
- Strong collaboration and problem-solving skills; empathy and curiosity.
- Solutions-oriented with strong analytical and presentation skills.
- Ability to champion change and innovative thinking.
- Excellent organizational and project-management skills; capable of multitasking in fast-paced, changing priorities.
- Strong commitment to compliance and ethical standards.
- Excellent written and verbal communication with all levels and external customers.
- Travel up to 30% (as needed).
Benefits:
- Salary commensurate with experience.
- Expected salary range for Director, HCP Marketing (US): $225,000–$235,000 annually.
Application instructions:
- Please contact us to request accommodation.