Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis

Role: Director, HCP Marketing – Long Term Care Strategy for Alzheimer's Disease Psychosis at Bristol Myers Squibb, focusing on developing and executing LTC go-to-market strategies to support an investigational indication. Responsibilities: uncover LTC customer insights, develop tailored marketing initiatives and educational materials for healthcare providers and stakeholders in SNFs, assisted living, and memory clinics; coordinate speaker programs with Medical Affairs; ensure compliance with regulatory standards; serve as the primary liaison to field teams; lead cross-functional collaborations for program implementation and performance measurement; manage budgets, and oversee external relationships with LTC stakeholders and agencies. Requirements: BA/BS in life sciences or related field; 8+ years in pharmaceutical/biopharma commercial roles; 5+ years of LTC market experience preferred; strong understanding of neuroscience, geriatrics, or psychiatry; proficiency in LTC marketing tactics, regulatory compliance, and legal review processes; excellent communication, organizational, and cross-functional leadership skills; ability to travel domestically (~25%). HighValue: focus on Alzheimer's Disease Psychosis (investigational), LTC market engagement, speaker program development, regulatory and legal compliance, cross-functional leadership, and strategic marketing within neuroscience/geriatrics. WorkSetup: based in Princeton, NJ with domestic travel.