Director, HCP Marketing
Acadia Pharmaceuticals
15 days ago
Remote friendly (South San Francisco, CA)
United States
Marketing
Position Summary
Director, HCP Marketing leads strategy and execution of healthcare provider–focused marketing to drive brand performance and commercialization. Owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels. Translates clinical data, market insights, and competitive intelligence into actionable strategies; partners with Medical Affairs, Sales, Market Access, and Consumer Marketing to ensure alignment and field impact.
Primary Responsibilities
- Serve as strategic leader and hands-on contributor within HCP marketing/brand team.
- Lead cross-functional brand planning and align Commercial, Medical, and Market Access stakeholders.
- Translate clinical data, market research, and competitive insights into commercial strategy.
- Lead peer-to-peer marketing strategy and execution.
- Partner with Sales, Training, and Market Access to optimize promotional materials and field effectiveness.
- Own KOL strategy; build external relationships and lead advisory board execution (with Medical).
- Oversee congress strategy, exhibits, and key marketing-led external engagements.
- Lead HCP media and digital strategy; measure performance; optimize impact; manage agencies and HCP marketing budget while ensuring MLR compliance.
- Lead brand strategy/message evolution and development of promotional materials across channels.
Education/Experience/Skills
- Bachelor’s degree required; MBA strongly preferred.
- 10+ years pharma/biotech marketing, including 8+ years progressively responsible experience.
- 2+ years in a leadership role.
- Strong biopharmaceutical brand management and multi-channel tactical expertise.
- Experience interfacing with Medical Affairs.
- Ability to work in a fast-paced, team-oriented environment; negotiation/influencing skills.
- Ability to travel up to 40%.
Compensation
- Eligible for discretionary bonus and equity awards (amount varies by experience, performance, and location).
Salary Range
- $198,600—$248,200 USD
Director, HCP Marketing leads strategy and execution of healthcare provider–focused marketing to drive brand performance and commercialization. Owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels. Translates clinical data, market insights, and competitive intelligence into actionable strategies; partners with Medical Affairs, Sales, Market Access, and Consumer Marketing to ensure alignment and field impact.
Primary Responsibilities
- Serve as strategic leader and hands-on contributor within HCP marketing/brand team.
- Lead cross-functional brand planning and align Commercial, Medical, and Market Access stakeholders.
- Translate clinical data, market research, and competitive insights into commercial strategy.
- Lead peer-to-peer marketing strategy and execution.
- Partner with Sales, Training, and Market Access to optimize promotional materials and field effectiveness.
- Own KOL strategy; build external relationships and lead advisory board execution (with Medical).
- Oversee congress strategy, exhibits, and key marketing-led external engagements.
- Lead HCP media and digital strategy; measure performance; optimize impact; manage agencies and HCP marketing budget while ensuring MLR compliance.
- Lead brand strategy/message evolution and development of promotional materials across channels.
Education/Experience/Skills
- Bachelor’s degree required; MBA strongly preferred.
- 10+ years pharma/biotech marketing, including 8+ years progressively responsible experience.
- 2+ years in a leadership role.
- Strong biopharmaceutical brand management and multi-channel tactical expertise.
- Experience interfacing with Medical Affairs.
- Ability to work in a fast-paced, team-oriented environment; negotiation/influencing skills.
- Ability to travel up to 40%.
Compensation
- Eligible for discretionary bonus and equity awards (amount varies by experience, performance, and location).
Salary Range
- $198,600—$248,200 USD