Director, HCP Marketing, Bylvay

Role: Lead strategic development and execution of marketing initiatives for Ipsen’s Bylvay in the US adult hepatology segment, focusing on awareness, education, and engagement of healthcare providers. Responsibilities: develop annual tactical plans and budgets, adapt global brand strategy to US market, manage messaging and materials, oversee field training, and drive brand growth through integrated marketing efforts targeting physicians, patients, and access channels. Accountable for achieving revenue and profitability targets, leading cross-functional collaboration, and monitoring performance. Requirements: minimum 12 years of biopharma commercial experience, with at least 7 years in pharmaceutical or biotech marketing; sales or field experience preferred; strong scientific and medical aptitude, familiarity with complex therapeutic areas, and knowledge of promotional regulations. HighValue: biologics in rare liver diseases (PFIC, Alagille syndrome), adult hepatology, brand management, multichannel marketing, strategic planning, cross-functional leadership, compliance, and stakeholder influence. WorkSetup: not specified.