Director, HCP Marketing and Thought Leader Engagement

Role Summary

Director, HCP Marketing & Thought Leader Engagement will define and execute Mineralys' promotional medical education and thought leader strategy across medical congresses, KOL engagement, advisory boards, speaker programs, and promotional medical education. Reporting to the VP of Marketing, this role leads the commercial planning for LCM and collaborates cross-functionally to provide strategic insight into unmet needs, real-world gaps, and future opportunities. This position plays a critical launch role in establishing Mineralys within the cardio-renal-metabolic and hypertension communities, requiring deep pharmaceutical marketing expertise and launch experience in a lean, fast-moving environment.

Responsibilities

• Developed and launched a comprehensive Promotional Medical Education platform encompassing a Congress Strategy, Speakers Bureau, National Broadcasts, and Third-Party Educational Content for both pre-launch unbranded and branded initiatives
• Lead strategy, design, and execution of national and regional advisory boards, aligning to evidence gaps and shaping scientific narrative.
• Develop a structured KOL engagement roadmap across pre‑ and post‑approval phases and foster relationships with national and regional thought leaders in hypertension and CVRM care
• Build Mineralys’ first speaker bureau including recruitment, evaluation, training, content development, and performance monitoring
• Develop and execute industry leading non-personal promotional medical educational programs
• Lead commercial efforts to provide strategic insight into unmet needs, real‑world gaps, and future opportunity areas into clinical development and investment decisions to ensure commercially competitive clinical profiles for LCM planning
• Work cross‑functionally to pressure‑test potential LCM scenarios and support evidence‑generation prioritization.
• Collaborate cross-functionally to build processes and ensure compliance in HCP contracting, fair‑market‑value adherence, Sunshine Act reporting, promotional content review, and program execution

Additional Requirements

• Travel: This position requires up to 30-40% travel. Frequently travel is outside the local area and overnight. Some travel may be international.

Qualifications

• 10+ years of experience in pharmaceutical or biotech HCP marketing, professional education, promotional medical communications, or thought‑leader engagement.
• Significant experience in building promotional medical education and execution including congress strategy and thought leader engagement.
• Demonstrated expertise in speaker bureau strategy and management, including peer‑to‑peer program design and execution.
• Proven ability to build new capabilities and operating models in a launch or high‑growth environment.
• Demonstrated experience partnering with national and regional thought leaders to inform brand strategy and launch execution in chronic care disease areas.
• Experience in cardiovascular, nephrology, metabolic disease, or hypertension preferred.
• Previous launch experience preferred.
• Comfort navigating ambiguity, creating structure, and building scalable processes in a fast‑paced, high‑growth environment.
• Strong strategic thinking, cross‑functional leadership, and executive presence.

Education

• Bachelor’s degree required; MBA or advanced degree preferred.