Director, HCP Marketing

Role Summary

This role will report to the Senior Director of Marketing and will serve as the HCP team lead – this leader will be responsible for delivering on all branded healthcare provider (HCP) initiatives in support of the US strategic and tactical plans of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute. The Director, HCP Marketing is responsible for collaborating with multiple cross-functional stakeholders, including but not limited to Medical Affairs, Market Access, Patient Services, Market Research, Sales, Regulatory, Commercial Operations, Legal, and Commercial leadership. This is a great opportunity for candidates looking to work on a broad range of initiatives and gain exposure to company leadership. Location: Hybrid corporate office and remote-based position; Boston area preferred.

Responsibilities

• Drive the strategy, development and rollout of innovative, insight-driven HCP marketing tactics that equip the field force with differentiated tools to drive engagement and performance.
• Partner closely with the Digital Lead to shape and execute non-personal promotion strategy across omnichannel platforms, driving targeted HCP engagement and measurable brand growth.
• Lead Congress strategy and execution planning (booth content, sponsorships, product theaters).
• Collaborate with P2P lead to integrate P2P strategy into the broader HCP marketing plan, aligning content and KPIs to drive measurable results
• Provide strategic oversight and leadership in managing relationships with marketing agencies and key external partners, ensuring seamless execution and optimization of marketing initiatives.
• Ensure rigorous adherence to regulatory and compliance requirements, proactively navigating Medical, Legal, and Regulatory processes while driving efficiency and innovation in execution.
• Foster and strengthen collaborative relationships with key internal stakeholders to ensure success of cross-functional initiatives and long-range plans.
• Partner with sales and commercial leadership to identify market challenges and opportunities, driving strategic solutions, enhanced training, and high-impact messaging to optimize performance.
• Shape and influence the overall brand strategy, collaborating with marketing leadership to drive execution, innovation, and long-term growth initiatives.

Qualifications

• BA/BS, MBA a plus, with 9-12 years marketing experience with substantial healthcare/pharma/biotech or equivalent experience
• Previous pharmaceutical sales experience strongly preferred
• Experience in gastroenterology (GI) therapeutic area a plus
• Demonstrated ability to think outside the box
• Excellent analytical and problem-solving skills
• Combination of strong strategic thinking with ability to execute tactical plans
• Proven experience leading direct reports, including performance management, coaching and goal setting
• Ability to work well in fast-paced entrepreneurial environment with significant autonomy
• Strong communication and presentation skills to interface with cross-functional partners and senior management
• Ability to effectively and consistently execute multiple projects simultaneously
• Excellent interpersonal, collaboration, and leadership skills
• Proven track record for consistently meeting or exceeding goals and objectives
• Hybrid corporate office and remote-based position, Boston area preferred

Additional Requirements

• Travel as required to meet business needs (~30%)