Director, Go-To-Market & Campaigns, PfizerForAll
Pfizer
6 days ago
Remote friendly (New York, NY)
United States
Marketing
Key Responsibilities
Business Delivery & Partnership
- Serve as integrated lead with product marketers for coordination and alignment to business objectives, budget, audience prioritization, and insights.
- Be accountable for achieving aligned campaign KPIs, executing to budget, and providing performance updates at critical milestones.
- Organize and drive an integrated delivery team; oversee continuous optimization, A/B testing, GEO/SEO performance, and channel best practices.
Campaign, Platform & Roadmap
- Partner with Media to ensure ideal therapeutic area (TA) audience journey and engagement across paid, owned, and earned channels; meet/exceed KPIs and Pfizer benchmarks.
- Define and execute creative communications and integrated go-to-market plans (including PfizerForAll web and social, plus other channels) for key therapeutic areas.
- Own the creative brief and manage agency partnerships to deliver the integrated plan.
- Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross Functional Integration
- Provide financial stewardship and budget management to maximize ROI.
- Partner with TA leadership to identify growth opportunities, refine positioning, and influence investment decisions.
- Lead cross-functional delivery teams and agency partners to ensure excellence in creative, production, and operations.
- Advance omnichannel strategy, performance marketing, customer experience design, and data-driven insights.
- Scan external markets for emerging trends, best practices, and disruptive ideas.
Qualifications
- Bachelor’s degree required; MBA/Master’s preferred.
- 8+ years in marketing, commercial strategy, or go-to-market leadership in a matrixed organization.
- Preferred: pharma, healthcare/digital health, or CPG industry experience.
- Strong ability to manage multiple complex projects in a regulated environment.
- Strong financial stewardship; influence and collaborate across senior leadership.
- Proven success leading agency/creative teams.
- Fluency in paid/owned/earned/shared strategies and journey-based planning.
- Excellent communication and stakeholder management.
- Strong quantitative skills (analytics, market research, performance marketing/optimization, KPI tracking, dashboards).
- Experience leading integrated omnichannel marketing.
- Understanding of global regulatory and compliance frameworks relevant to marketing/product launches.
- Proficiency in Microsoft applications and familiarity with marketing technology platforms.
Business Delivery & Partnership
- Serve as integrated lead with product marketers for coordination and alignment to business objectives, budget, audience prioritization, and insights.
- Be accountable for achieving aligned campaign KPIs, executing to budget, and providing performance updates at critical milestones.
- Organize and drive an integrated delivery team; oversee continuous optimization, A/B testing, GEO/SEO performance, and channel best practices.
Campaign, Platform & Roadmap
- Partner with Media to ensure ideal therapeutic area (TA) audience journey and engagement across paid, owned, and earned channels; meet/exceed KPIs and Pfizer benchmarks.
- Define and execute creative communications and integrated go-to-market plans (including PfizerForAll web and social, plus other channels) for key therapeutic areas.
- Own the creative brief and manage agency partnerships to deliver the integrated plan.
- Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross Functional Integration
- Provide financial stewardship and budget management to maximize ROI.
- Partner with TA leadership to identify growth opportunities, refine positioning, and influence investment decisions.
- Lead cross-functional delivery teams and agency partners to ensure excellence in creative, production, and operations.
- Advance omnichannel strategy, performance marketing, customer experience design, and data-driven insights.
- Scan external markets for emerging trends, best practices, and disruptive ideas.
Qualifications
- Bachelor’s degree required; MBA/Master’s preferred.
- 8+ years in marketing, commercial strategy, or go-to-market leadership in a matrixed organization.
- Preferred: pharma, healthcare/digital health, or CPG industry experience.
- Strong ability to manage multiple complex projects in a regulated environment.
- Strong financial stewardship; influence and collaborate across senior leadership.
- Proven success leading agency/creative teams.
- Fluency in paid/owned/earned/shared strategies and journey-based planning.
- Excellent communication and stakeholder management.
- Strong quantitative skills (analytics, market research, performance marketing/optimization, KPI tracking, dashboards).
- Experience leading integrated omnichannel marketing.
- Understanding of global regulatory and compliance frameworks relevant to marketing/product launches.
- Proficiency in Microsoft applications and familiarity with marketing technology platforms.