Director, GMA & New Markets Commercial Digital Execution

Role Summary

Director, GMA & New Markets Commercial Digital Execution. Drive digital initiatives across Global Medical Affairs and Commercial New Markets, leading a data-driven, multichannel engagement strategy in collaboration with GMA, Commercial, and Marketing teams.

Responsibilities

• Champion the vision, frameworks, and standards for digital enablement to deliver consistent, high-impact customer experiences across audiences, brands, and digital channels.
• Develop and implement a comprehensive digital and omnichannel strategy tailored to Global Medical Affairs and Commercial New Markets.
• Coordinate and support the execution of congresses and plans for major medical events such as ASH, ASCO, EHA.
• Develop and provide technical ownership of GMA and New Markets websites.
• Create and execute an effective omnichannel strategy for HCP engagement.
• Partner with GMA, NM commercial and brand marketing leaders to shape and execute an integrated, forward-thinking digital strategy aligned to business goals.
• Enable the execution of digital campaigns by leveraging established tools, platforms, and processes to drive scalability and consistency.
• Cultivate strong cross-functional relationships to embed a customer-centric mindset across the organization, while also managing external partners (agencies, vendors) to ensure strategic alignment and delivery excellence.
• Design and maintain dynamic digital dashboards to track KPIs, optimize campaign performance, and inform strategic decision-making.
• Collaborate closely with the Digital Strategy & Execution team to provide strategic guidance and amplify digital engagement initiatives across the enterprise.
• Act as a point of contact for Global GMA and New Markets teams, fostering communication, collaboration, and alignment across departments and stakeholders.
• Build deeper relationships with GMA & NM teams and develop a comprehensive understanding of their omnichannel needs.

Qualifications

• BA, BBA, or BS in Marketing, Business, Digital Media or a related field.
• Minimum of 8-10 years of experience in the pharmaceutical/biotech industry, with a proven track record of managing digital platforms.
• Extensive experience in omnichannel strategy and execution, particularly within medical affairs and global commercial.
• Strong strategic thinking and problem-solving skills, with the ability to provide valuable inputs on digital engagement strategies.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Ability to manage multiple projects simultaneously and deliver results within deadlines.
• Strong analytical mindset with a focus on data-driven decision-making.
• Knowledge of the latest trends and best practices in digital marketing and engagement.

Travel

• Up to 25%

Education

• BA, BBA, or BS in Marketing, Business, Digital Media or a related field.