Director, Global Strategic Marketing

Role: Lead global strategic marketing for Repligen's Chromatography segment, focusing on resins and pre-packed columns to drive demand, customer preference, and revenue growth. Responsibilities include developing and executing multi-channel marketing strategies, translating business objectives into impactful campaigns, driving AI-driven marketing innovations, and conducting market intelligence. The role involves cross-functional collaboration with product management, technical teams, and external stakeholders, managing a small team, and overseeing KPIs and budgets to ensure ROI. Key activities include content development, market positioning, segmentation, and lifecycle management, with a strong emphasis on leveraging AI tools for personalization and efficiency. Requirements: Bachelor’s in Marketing, Business, or related; 10+ years in life sciences marketing, with experience in bioprocessing, chromatography, or downstream biologics preferred. Proven expertise in global product commercialization, digital marketing, and AI integration is essential. The position demands strategic thinking, scientific communication skills, analytical acumen, and stakeholder management in a fast-paced, global environment. Seniority: Director level, reporting to the Head of Global Marketing, with one direct report and 10-20% travel, domestically and internationally. High-Value: Focus on bioprocessing, biologics manufacturing, digital transformation, and AI applications in marketing within the biotech industry.