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Director, Global Marketing Solid Tumors

Genmab
Full-time
Remote friendly (Princeton, NJ)
United States
$197,040 - $295,560 USD yearly
Marketing

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Role Summary

The Director of Solid Tumor Global Marketing leads global marketing efforts for Genmabโ€™s late-stage solid tumor portfolio, focusing on maximizing the life-cycle plan and defining market entry strategy for products in late-stage development. The role requires strategic thinking, leadership, and cross-functional collaboration across global markets.

Responsibilities

  • Proactively identify and create strategies to enhance the life-cycle plan to maximize the potential of a late-stage oncology asset.
  • Lead and develop global marketing strategies working closely with the R&D and clinical teams.
  • Implement core aspects of the Global Commercialization Strategy to ensure successful product launch and uptake across global markets.
  • Coordinate with regional and development teams to ensure cross-functional alignment on global brand plan, value and access dossier, pricing strategy, and forecast.
  • Develop and socialize deep disease area ecosystem understanding (TPP benchmarks, patient flow, patient journey, competitive landscape, and future access landscape).
  • Create market development initiatives including unbranded disease area and MOA education, stakeholder relationships.
  • Direct the analysis of the business; identify key segments, drivers, priorities, and growth opportunities.
  • Collaborate with regional markets to synchronize regionally led marketing initiatives and promotional strategy.
  • Assist in managing the marketing budget and resource allocation.

Qualifications

  • Bachelorโ€™s degree required; advanced degree preferred.
  • 12+ years of experience in pharmaceutical or biotech marketing, with a significant focus on oncology, especially solid tumors.
  • Strong analytical skills and strategic thinking; ability to translate scientific information into commercial strategies.
  • Demonstrated success in developing and implementing global marketing strategies for oncology products.
  • Strong leadership and communication skills.
  • Comfortable working in a fast-paced, dynamic environment and capable of decisions amidst uncertainty.
  • Collaborative mindset and ability to work across functions and regions.

Requirements

  • Exceptional ability to analyze market insights and integrate them into effective brand and commercial strategies.
  • Thorough understanding of oncology drug development.
  • Proven leadership skills, matrix management, and influencing without direct authority; exceptional communication skills.
  • Create and execute market entry and brand strategy for new oncology products, focusing on gynecological tumors.
  • Foster relationships with key opinion leaders, patient advocacy groups, and professional societies.
  • Demonstrated success in pre-launch and launch phases of oncology products with understanding of the solid tumor landscape.
  • Resourceful, decisive, proactive with multiple priorities in a fast-growing organization.
  • Ability to travel globally up to 25%.

Location

Hybrid work model; 3 days per week on-site at the Princeton, NJ office.

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