Director, Global Marketing Qfitlia

Role Summary

The Director, Global Marketing Qfitlia will lead the global Stakeholder Engagement and Education Strategy to support the best-in-class launch of Qfitlia. The role includes developing and executing integrated educational strategies, peer-to-peer programming, and tactics to accelerate adoption. It also involves implementing a global opinion leader strategy, coordinating with cross-functional teams and countries, and driving insight generation, including leading global Qfitlia advisory board development and execution. The role requires exceptional cross-functional leadership and will be based in Cambridge, reporting to the Global Brand Lead.

Responsibilities

• Education Strategy & Content
  • Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience.
  • Design innovative peer-to-peer educational formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
  • Partner with the HCP Marketing Lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry-leading educational programs.
  • HCP Engagement & KOL Strategy
    • Lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
    • Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses, and other care team members.

• Congress & Scientific Exchange
  • Lead planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
  • Collaborate with Medical Affairs to create and execute KOL engagement plans for meaningful scientific exchange at congress venues.

• HCP, Patient and Device Marketing
  • Lead development of patient-directed materials with a focus on ex-US markets and partner with public affairs.
  • Collaborate with the HCP Marketing Lead on the HCP core campaign, materials, and programs.
  • With the device team, drive device messaging creation, training, and pull-through.

• Insights & Market Research
  • Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps, and inform educational strategies and solutions.
  • Serve as the marketing liaison to generate actionable insights from market research and competitive intelligence.

Qualifications

• Bachelor’s degree with 8+ years or Advanced degree (pharmD) with 4+ years in roles supporting pharmaceutical/vaccine products
• Strong scientific acumen and ability to engage effectively with medical experts and KOLs
• Proven track record in content development for healthcare providers
• Demonstrated ability to understand and anticipate customer needs
• Experience working collaboratively across functions, cultures, and countries
• Experience managing an advertising agency and related budgets
• Excellent organizational, interpersonal, and communication skills
• Strategic thinking and prioritization skills
• Strong project management skills
• Ability to work cross-functionally
• Customer focus and results-driven with strong influence
• Team-oriented with clear and concise communication

Skills

• Cross-functional leadership
• Educational program development
• KOL engagement and advisory board management
• Content development for HCPs and patient materials
• Market research and competitive intelligence
• Strategic planning and execution of large-scale congress activities

Education

• Bachelor’s degree required; advanced degree (PharmD) preferred