Director, Global Marketing Qfitlia

Role Summary

Director, Global Marketing Qfitlia leads the global Stakeholder Engagement and Education Strategy to support the best-in-class launch of Qfitlia. Responsibilities include developing and executing integrated educational strategies, peer-to-peer programming, and tactics to accelerate adoption; implementing a global opinion leader strategy; coordinating with cross-functional teams and countries; driving insight generation; and leading global advisory board development and execution. Reports to the Global Brand Lead in Cambridge, MA.

Responsibilities

• Education Strategy & Content: Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience; design innovative peer-to-peer educational formats including case-based learning and interactive workshops; partner with the HCP Marketing Lead to ensure content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry-leading educational programs.
• HCP Engagement & KOL Strategy: Partner with cross-functional and affiliate teams to lead global KOL identification, mapping, and engagement planning; develop and implement strategic engagement plans for different HCP segments (doctors, nurses, and other care team members).
• Congress & Scientific Exchange: Lead planning and implementation of scientific exchange programs at major medical conferences; partner with Medical Affairs to create and execute KOL engagement plans for congress venues.
• HCP, Patient and Device Marketing: Lead development of patient-directed programs and materials with a focus on ex-US markets; serve as key business partner for public affairs initiatives; collaborate with device team on messaging creation, training, and pull-through.
• Insights & Market Research: Orchestrate advisory boards and expert panels to gather insights and address knowledge gaps; act as marketing liaison to generate actionable insights from market research and competitive intelligence.

Qualifications

• Required: Bachelor‚Äôs degree and 8+ years of demonstrated success in roles supporting pharmaceutical/vaccine products.
• Required: Strong scientific acumen and ability to engage with medical experts and KOLs; proven track record in content development for healthcare providers; ability to understand and anticipate customer needs.
• Required: Demonstrated success working across functions, cultures, and countries; experience managing an advertising agency and budgets; excellent organizational, interpersonal, and communication skills; strategic thinking and prioritization; strong project management; ability to collaborate transversally; customer focus; results-driven with influencer capability; team-oriented; clear and concise communication.

Skills

• Cross-functional leadership
• KOL relationship management
• Content development for HCPs
• Strategic planning and execution
• Market research and insight generation
• Agency/vendor management
• Global stakeholder engagement

Education

• Bachelor‚Äôs degree (required)

Additional Requirements

• Travel: 25% travel expected