Director, Global Marketing Engagement Influenza
Merck
4 months ago
Remote friendly (Rahway, NJ)
United States
Marketing
Primary Responsibilities
- Portfolio analytics: Lead development of commercial data and insights for Global Influenza portfolio priorities; conceptualize analytics capabilities/tools anchored to marketing and launch frameworks to support decision making (including patient insights and L3 early framework).
- Stakeholder collaboration: Partner with global marketing, DHH, and other cross-functional teams to drive strategic decisions and increase commercial rigor across pipeline asset development; serve as Insights & Analytics lead to address key business questions.
- Strategy enablement: Lead Strategic Reviews, Insights squad, Trimester Business Reviews (QBRs), prioritization meetings; synthesize and document trade-off decisions and DHH aspirations for executive audiences via updates to the Book of Work.
- Analytics delivery: Initiate and lead analytics projects using Excel-VBA, PowerBI (or similar) for data manipulation, analysis, and visualization; apply patient modeling techniques (statistical, patient-flow, simulations) for insight generation.
Required Experience and Skills
- Bachelor’s degree (preferably science or business-related).
- 8+ years in insights/analytics, strategic planning, advanced analytics, market research, marketing, or related roles in pharma/biotech.
- Strong data-grounded storytelling and communication.
- Ability to translate commercial analytics into actionable insights/recommendations and presentations.
- Deep understanding of real-world data assets and commercial healthcare data ecosystem.
- Experience working in multinational corporations with geographically distributed teams and matrix reporting.
- Relationship-building, problem solving, and influencing; strong cross-functional collaboration.
Preferred Experience and Skills
- Advanced degree (e.g., MS, PharmD, PhD).
- Experience with healthcare datasets, insights, and analytics.
- Experience in life sciences or consulting.
- Experience managing a team.
- Deep knowledge of Global Life Sciences Analytics (US/ex-US datasets, market research, forecasting, predictive analytics, competitive intelligence, etc.).
Required Skills
Business Decisions; BI; Commercial Analytics; Database Design; Data Engineering; Data Modeling; Data Science; Data Visualization; Digital Analytics; Insight Generation; International Marketing; Machine Learning (ML); Market Access; Marketing; Market Research; Patient Flow; Problem Solving; Software Development; Stakeholder Relationship Management; Strategic Planning; Waterfall Model.
Benefits (if applicable to the posting)
- Eligible for annual bonus and long-term incentive (if applicable).
- Comprehensive benefits including medical, dental, vision, retirement (401(k)), paid holidays, vacation, and compassionate and sick days.
Application Instructions
- Apply via https://jobs.merck.com/us/en (or via Workday Jobs Hub if a current employee). Application deadline is stated on the posting.
- Portfolio analytics: Lead development of commercial data and insights for Global Influenza portfolio priorities; conceptualize analytics capabilities/tools anchored to marketing and launch frameworks to support decision making (including patient insights and L3 early framework).
- Stakeholder collaboration: Partner with global marketing, DHH, and other cross-functional teams to drive strategic decisions and increase commercial rigor across pipeline asset development; serve as Insights & Analytics lead to address key business questions.
- Strategy enablement: Lead Strategic Reviews, Insights squad, Trimester Business Reviews (QBRs), prioritization meetings; synthesize and document trade-off decisions and DHH aspirations for executive audiences via updates to the Book of Work.
- Analytics delivery: Initiate and lead analytics projects using Excel-VBA, PowerBI (or similar) for data manipulation, analysis, and visualization; apply patient modeling techniques (statistical, patient-flow, simulations) for insight generation.
Required Experience and Skills
- Bachelor’s degree (preferably science or business-related).
- 8+ years in insights/analytics, strategic planning, advanced analytics, market research, marketing, or related roles in pharma/biotech.
- Strong data-grounded storytelling and communication.
- Ability to translate commercial analytics into actionable insights/recommendations and presentations.
- Deep understanding of real-world data assets and commercial healthcare data ecosystem.
- Experience working in multinational corporations with geographically distributed teams and matrix reporting.
- Relationship-building, problem solving, and influencing; strong cross-functional collaboration.
Preferred Experience and Skills
- Advanced degree (e.g., MS, PharmD, PhD).
- Experience with healthcare datasets, insights, and analytics.
- Experience in life sciences or consulting.
- Experience managing a team.
- Deep knowledge of Global Life Sciences Analytics (US/ex-US datasets, market research, forecasting, predictive analytics, competitive intelligence, etc.).
Required Skills
Business Decisions; BI; Commercial Analytics; Database Design; Data Engineering; Data Modeling; Data Science; Data Visualization; Digital Analytics; Insight Generation; International Marketing; Machine Learning (ML); Market Access; Marketing; Market Research; Patient Flow; Problem Solving; Software Development; Stakeholder Relationship Management; Strategic Planning; Waterfall Model.
Benefits (if applicable to the posting)
- Eligible for annual bonus and long-term incentive (if applicable).
- Comprehensive benefits including medical, dental, vision, retirement (401(k)), paid holidays, vacation, and compassionate and sick days.
Application Instructions
- Apply via https://jobs.merck.com/us/en (or via Workday Jobs Hub if a current employee). Application deadline is stated on the posting.